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Report claims iPod, MacBook, and MacBook Pro shortages coming... along with new gear

According to a report from AppleInsider, the Cupertino giant is issuing "advisement bulletins" to some of its channel partners suggesting they get their hands on iPods and MacBooks / MacBook Pros while the gettin's good. It seems that Apple is telling resellers to place orders for a four-week block's worth of top-selling iPods, saying that within the next seven days supplies will become extremely limited, while recommending a three-week supply of MacBooks and MacBook Pros. The article claims that this practice is familiar to third-party sellers, and indicates Apple is ramping up for its holiday season (and new iPods and MacBooks / Pros, presumably). Of course, right now this is just whispers in high school hallways, but we can promise you this: Apple will be selling something this holiday season. You have our word.

Nintendo planning to milk its Wii shortage through the holidays


You know, we could understand a few months of Wii shortages, and perhaps we'd let Nintendo slip by the seven month mark with a mild slap on the wrist, but this recent announcement of shortages through the 2007 holidays is just plain annoying. "There is no guarantee that we are not going to have 'out-of-stocks' this holiday season," says George Harrison, senior V.P of marketing for Nintendo of America. "If you see one, buy it. Don't assume that you can come back later and find one." It's not like Nintendo doesn't have the time, cash or know-how to ramp up production. Sure, we don't know all the ins and outs of supply chain management, but it sounds more like Nintendo is enjoying its "can't keep 'em on the shelves" status a bit too much to seriously make an attempt at meeting demand.

Huge PlayStation 3 shortages predicted, Sony stock sinks

There's been a lot of speculation that Sony won't hit its PlayStation 3 launch targets for 2006 (which includes 2 million units at launch, and another 2 million units by the end of the year), but it sounds like they were dealt a pretty severe blow by Japanese brokerage Mitsubishi UJF Securities. The Japanese investment firm predicted major component shortages that would hamper sales by as much as a million units (trust us, that's a lot of units), and lowered its rating, causing Sony's stock to drop 3%. It's a harsh day in the office for Hirai, Kutaragi, and Stringer, but there's no doubt about it, and Sony's once again going to have to seriously prove itself come this holiday season.

[Via GamesIndustry.biz]



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