With things getting just a little bit too quiet in HTC's finance department, the marketing folks across the corridor have come up with a solution: drop the old "Quietly Brilliant" tagline in favor of something bolder. Speaking to the Wall Street Journal, HTC's new chief marketing officer, Ben Ho,...
March 25th 2013 at 9:34am
We feel that it's our duty here at Massively to remind the world at large that World of Warcraft is not, in fact, the only MMORPG out there. So while it's amusing to see people go around wearing "Save The Murlocs" t-shirts, it'd be awesome to see the clothing love spread to other titles.
So if you...
May 22nd 2010 at 8:00am
With economic-downturn on everyone's minds, LG's director of marketing plans on downplaying the company's ubiquitous "Life's Good" slogan. Time for Lucky GoldStar to make a comeback? Nothing says "recession proof" like a quasi off-brand cereal name.[Thanks, ugotamesij]
October 28th 2008 at 7:28pm