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With things getting just a little bit too quiet in HTC's finance department, the marketing folks across the corridor have come up with a solution: drop the old "Quietly Brilliant" tagline in favor of something bolder. Speaking to the Wall Street Journal, HTC's new chief marketing officer, Ben Ho, ...

1 year ago 0 Comments
March 25, 2013 at 9:34AM
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With economic-downturn on everyone's minds, LG's director of marketing plans on downplaying the company's ubiquitous "Life's Good" slogan. Time for Lucky GoldStar to make a comeback? Nothing says "recession proof" like a quasi off-brand cereal name. [Thanks, ugotamesij]...

6 years ago 0 Comments