Sony just revealed a bit more about AT&T's Mobile TV service launching in May. We now know that one of the two exclusive AT&T channels will be called PIX, Sony's new feature film channel for cellphones. The service is a first of its kind in the US... for good reason. Oh, it's not that we have anything against the roster of films including "Ghostbusters," "Philadelphia" and "Karate Kid." It's more the prospect of sitting in front of that tiny mobile screen to watch a full-length film without the ability to pause, fast forward or rewind. This is live broadcast folks. Nevertheless, Sony Pictures claims to understand the risk. According to Eric Berger, VP Mobile Entertainment at Sony Pictures Television, "We recognize that people are on the go with their mobile phone and coming and going. This isn't for people looking to view a movie for the first time. It's OK to miss the beginning." Films will run on PIX for a month with new additions added weakly weekly.

It's been hard enough to keep up with the CES onslaught of news over here on Engadget, so it's understandable if you missed the news over on Engadget HD that Sony Pictures Television is going to start releasing download-to-own but entirely DRM'd DivX content to DivX-certified products like the PS3 and DSM-330. Sadly, 360 owners will be left out in the cold thanks to that unit's lack of proper DivX certification. Otherwise Sony is short on details of actual distribution, so hopefully we'll be learning more soon.

[Via Engadget HD]

Get 'em while they're hot! After delaying their release for hardware, Sony Pictures just dropped their first batch of hot-n-juicy Blu-ray flicks just in time for Samsung's BD-P1000 launch on June 25th. Titles rightly include action and SciFi faves such as The Fifth Element, House of Flying Daggers, XXX, and The Terminator among others, as well as 50 First Dates for your softer, Sandler side. A quick check on Amazon shows these titles shipping now for about $20 bills. So if you were lucky enough to grab one of those Sammy's early then make us proud -- put your order in, kick back, and let that slow suit of sallow take hold.

Oh, Blu-ray and HD DVD -- you always got to be one-upping each another? Toshiba delayed launching their first volley of HD DVD players until there was some content to play on the things, but today Sony Pictures Home Entertainment confirmed the opposite. They're postponing launching their content until Samsung's belated BD-P1000 first hits stores in late June, so as to "better coincide with the first commercially available Blu-ray-compatible hardware." Gee, this sounds so much like Toshiba's delay to "synchronize the launch of our players with HD DVD title releases" that we're starting to think the thing these two camps are best at synchronizing is their pattern of delays to be tit for tat. So to those hoping to snag some Blu-ray titles for staring at listlessly while their players are being manufactured and shipped from Korea will have to find other, less capacious data mediums into which they'll cast their gaze.