Apple's video service event is just hours away, but there are still a few rumors making the rounds -- including, apparently, pricing. Wall Street Journal contacts claim Apple has been negotiating to offer subscriptions to channels "such as" HBO, Showtime and Starz for $10 each through its new TV app, which would also include Apple's original programming. In that light, it would be closer to Amazon's Prime Video Channels, where the focus is on convenient access to third party services.