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Sony America VP of marketing, Scott Steinberg, admits in an extensive interview with GameDaily that the company underestimated the demand for the 80GB PS3. He says the $100 extra for the 80GB model at $499 didn't seem "that big of a deal" to certain consumers. Beyond the price and obvious drive spa...

April 3rd 2008 at 1:45pm 0 Comments
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Scott Steinberg, VP of product marketing at Sony America, isn't concerned about Microsoft's exclusive Grand Theft Auto IV content. Speaking with GameDaily, Steinberg believes anyone who's played GTA: San Andreas knows there's plenty to do in a GTA game without adding extra content, but he really dr...

March 31st 2008 at 2:00pm 0 Comments
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Scott Steinberg, SCEA VP of product marketing, had a lot of aggressively frank comments to say in an interview with Next Generation. In fact, he comes off quite arrogant, taking pundit jabs at his company's competitors; however, we actually love this no-holds-barred, non-political, cocky confidence...

March 6th 2008 at 5:00pm 0 Comments
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Now that the latest PS3 price drop has finally kick-started the system's position in the sales race, Sony seems to have come to the logical conclusion that further price drops probably aren't an immediate necessity.Talking to Reuters, SCEA VP of Marketing Scott Steinberg said Sony was surprised to s...

February 22nd 2008 at 8:00pm 0 Comments
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We're totally enjoying CBS' coverage of Manhunt 2. After Katie Couric's eye-roll inducing Notebook entry two days ago, the odiously designed CBS.com site bubbles up a clip of Dr. Phil with Early Show host Harry Smith and journalist Scott Steinberg. We're sorry, but just try not to laugh as Smith in...

November 1st 2007 at 4:20pm 0 Comments
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In an interview with Game Daily.biz, Sega of America's VP of Marketing recently spoke on the company's next-gen approach, and more importantly to you fine readers, just how awesome the PS3 is going to be. Of course they talked about the price, but more interesting were Scott's views on Sony's succes...

July 5th 2006 at 10:30pm 0 Comments