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Chitika's March Tablet Update shows iPad usage share rising, still dominating competition
Chitika, the online advertising network, has released its latest Chikita Insights usage share data report for tablets for the March 2013 period. According to the company, based on US and Canadian tablet ad impressions running through the Chitika Ad Network, the iPad still overwhelmingly dominates web traffic on tablets, at 81.9 percent. In fact, the iPad has seen its first month-on-month growth in web traffic share since December, 2012, a 1.4 percent basis points increase since February. Chitika partially attributes this growth to Apple selling refurbished fourth-generation iPad and iPad minis at a discount beginning in mid-March, 2013. Android tablets unsurprisingly dominates what's left. The Kindle Fire comes in second at 7.1 percent, Samsung Galaxy Tablets third at 4.3 percent and Google Nexus tablets fourth at 1.7 percent. Interestingly, Microsoft's Surface tablet only took 0.4 percent of tablet web traffic and the defunct HP TouchPad took 0.1 percent. The full Chitika report is available on the company's website here.
IDC: Apple's still king of the tablet hill with 68 percent of the market
IDC's cabal of statisticians, nerds and people who just love spreadsheets have handed down their latest document about the state of the tablet market. Of the 25 million slates shipped in the second quarter, 17 million of them were iPads -- giving Apple 68.2 percent of the market. Samsung came second with 2.4 million devices and Amazon third, although since the Kindle Fire maker doesn't reveal numbers, there's probably some guesswork involved there. Rounding out the top five are ASUS and Acer, although the former should expect to move up a place (or two), depending on the success of the Nexus 7 when Q3's results are released in a few months time.
IDC: iPad maintains tablet dominance, HP's TouchPad fire sale burned brightly
While the Android tablets continue to roll in, Apple can still lay claim to the lion's share of the tablet market according to IDC's latest report. Its research suggests that the iPad holds onto 61.5 percent of the worldwide market share, down from 63.3 percent last quarter. Android devices in total also saw a slight contraction, down from 33.2 percent to 32.4 percent. This is partly explained by the HP TouchPad's final hurrah, which rocketed the ill-fated webOS tablet up to third place with a 5 percent of share of tablet sales and an estimated 903,354 devices sold. Samsung maintained its Honeycomb tablet crown, nabbing 5.6 percent of all tablet sales. The Korean manufacturer was closely tailed by Barnes and Noble's Nook Color with 4.5 percent and Asus, arriving at fifth place with a four percent share. Tablets in total sold less than the analysts had predicted, although growth has still exploded 264 percent compared to this time last year. Meanwhile, E-readers outperformed estimates, with 6.5 million E-readers sold in the third quarter, up 165.9 percent from last year. IDC expects some disruptive new tablets will spice up the fourth quarter results and you can take a look at its findings and predictions at the full press release below.
