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Posts with tag times square

Toshiba lights up massive LED HDTV in Times Square

by Richard Lawler, posted Jul 15th 2008 at 9:06PM


Next time you take a stroll through Times Square, look up, as Toshiba's posted a brand new high definition display at the top of One Times Square Building. The 51.2-foot by 52.5-foot consists of 1280x1248 LEDs controlled by Toshiba's Technovirtual pixel-sharing technology to create "virtual pixels". Whether or not we can figure out how that works, the LEDs display over one billion colors and help cut power consumption, so the display isn't just better looking than the one it replaces but also more energy efficient. We've seen LEDs in other video boards before, but Toshiba claims it's the first to offer modular HDTV screens to the outdoor rental market, and starting today they've got the best product placement possible.

Ricoh erecting 47 x 126-foot solar and wind-powered billboard in Times Square

by Joshua Fruhlinger, posted Jul 3rd 2008 at 1:28PM

Ricoh solar-powered billboard
Ever walk through Times Square and wonder how much electricity all those flashy billboards are soaking up? No? Well, Ricoh has, and now they're doing something about it. Ricoh Company Ltd. of Tokyo is erecting a 47 x 126-foot billboard at Seventh Avenue and 42nd Street that will be completely powered by the sun and wind. Fueled by 45 solar panels and four wind turbines, the billboard won't even need a backup electric generator. On days that the sun and wind aren't enough to power it, it will simply go dark. In the end, the billboard is said to reduce carbon dioxide usage by 18 tons a year. The billboard will go live in December, or just in time for the sun to go dark.

Walgreens to erect largest sign in Times Square, use just 12 million LEDs

by Darren Murph, posted Jun 5th 2008 at 1:01AM


You know that impossible-to-miss NASDAQ sign on Broadway at 43rd Street in New York City? Yeah, the one that's 11,000-square feet in size. The Walgreen Company has set out to make that look like child's play, as it aims to erect a 250,000-pound sign at a three-level emporium in Times Square. Said display will reportedly be used to "raise [the drugstore's] visibility in New York," while doubling as a "focal point for it nationally." This beast will be covered in 12 million LEDs -- 17,000 square feet of them, to be exact -- and you can only imagine the hardware that will be required behind the scenes to keep this thing up and running. If you just can't wait until next fall to peep this in person, head southward to the read link and dig in.

[Thanks, Brock]
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