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Posts with tag toronto

Toronto to add photo surveillance to public transit vehicles

We never thought adding an absurd amount of surveillance cameras to a city (or its public transportation system) would become fashionable, but it seems like Toronto is the next big locale ready to hop on the Big Brother bandwagon. Reportedly, plans are already underway to "ensure every person using Toronto's transit system will be photographed as of next June," which means that some 12,000 cameras will have to be installed on "every [Toronto Transit Commission] bus, streetcar, subway car and at each station." Of course, it's noted that the images acquired will only be used as "crime-busting tools," and the entire system is expected to cost a cool $18 million. Good news for employees / police stationed at the transit system's command center, though -- you'll be able to "view live video or hear audio from any of the security cameras installed on subway cars." Now that's quality entertainment.

[Via The Raw Feed]

Toronto's CN Tower gets lit up with LEDs

Canadians may have been shut out of today's iPhone madness (some may say mercifully) but they now at least have some blinkin' lights to distract them, as Toronto's CN Tower has been bathed in LEDs just in time for Canada Day. Whipped up by Boston's Color Kinetics (to the tune of $2.4 million), the system consists of 1,300 shoe-box sized light fixtures that can be used to create a range of different effects. According to Reuters, the tower will be red and white by default, with special color effects at the top of each hour, and additional light shows planned for holidays and special events. While the LEDs help to make the system more energy efficient, they obviously won't last forever, with a ginormous lightbulb-changing job in store ten years from now.

[Photo courtesy of Reuters/Mike Cassese]

earPod creation could add auditory menus to iPod, DAPs


Rumblings about the layout and design of Apple's iPod scroll wheel in particular have been making the rounds for what seems like ages, but a new development from the Microsoft Research labs could nix the need to pull your DAP out and nearly collide with foreign objects whilst scrolling to a new tune. Aside from the glaring curiousness that stems from a Microsoft-derived project being dubbed earPod, the team has purportedly been working with scientists at the University of Toronto "on software that could make it possible to navigate the menus of gadgets that use circular touch pads with only audio cues." Essentially, touching the scroll wheel would provide audio clips to help you find your way through menus without ever seeing the screen, which would certainly prove useful on screenless DAPs. Currently, the system is quite limited in regard to the number of cues available, but here's to hoping that text-to-speech capabilities can become integrated as well so we can cycle through the thousands of artists and songs without even needing a display. [Warning: PDF read link]

[Via TechnologyReview]

Solo's bus stop ad enables life-size chatting with strangers


Hot on the heels of Nokia's own bus stop gimmick comes none other than Solo, which has erected a clever display on a number of waiting areas to allow perfect strangers to yap it up on giant mobiles. The interactive billboards each sport a larger-than-usual flip phone, which allows curious onlookers to mash an enlarged walkie talkie button and get on the horn with a faraway stranger. The active two-way radio setup was reportedly installed in transit shelters in Vancouver, Montreal, Toronto, and Calgary, and the system supposedly connects users in the different cities to one another when a conversation is initiated. Unfortunately, Engadget HQ doesn't happen to reside in the land of the Canucks, so for our brethren in the north, why not stop on by and give a shout to a fellow Canadian, eh?

[Via Core77]

Pepsi posters let you plug in your headphones

While the idea of plugging our headphones into the same jack as every Tom, Dick, and Harry on the subway is slightly off-putting, we can't fault Pepsi for their innovative new advertising campaign that encourages passers-by to listen to short song snippets from publicly-situated multimedia displays. Close to 100 of the interactive posters have been deployed by Canadian advertising firm BBDO around the Toronto and Vancouver areas, allowing you to quickly unplug from your iPod and jack into 30 seconds of tunes that are meant to whet your appetite for owning the entire track. Once you're hooked, you're presumably supposed to go out and buy yourself a bottle of Pepsi, which will contain an exclusive PIN number redeemable on the company's site for that song you liked along with other music-related swag. The most interesting part about this whole campaign, advertising tricks aside,  is the fact that Canadians actually seem willing to expose their digital audio players in public, while we Americans are doing everything we possibly can to keep those precious 'Pods under heavy lockdown.

[Via Sagags]



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