Sony patent app details motion sensing break-apart controller
[Via PS3 Fanboy]
Posts with tag tracking
Hunker down and find that tin foil cap, pronto! Privacy advocates, we've a new target for you to bang on: Integrated Media Measurement. The 4,900-person media research company is looking to take advertising measurement to a whole new level (or new low, as it were) by embedding tracking modules within cellphones. In short, the module picks up audio from ads and records information about the exposure; in the future, if you were to purchase whatever product you heard about (like seeing a movie that was plugged), it would register a hit and deem you a sucker. As of now, the only testers with these freaky phones are individuals who signed up for this stuff, but you better believe major marketing firms (and TV / movie studios in particular) are perking their ears up and begging to know more.
It's not quite a Batman-type science-bending project, but DARPA's apparently hush hush "Gandalf" initiative looks to be fairly ambitious nonetheless -- at least as far as we can tell from the rather vague statements that have been made about it. In an announcement of sorts yesterday, DARPA reportedly said that the project's goal is to use "set of handheld devices" to track down a specific "signal emitter of interest" using radio frequency geolocation, and presumably some other measures they're not about to dish the details on. The Register's Lew Page further extrapolates that could mean that a group of undercover operatives or special-forces troops would be able to be dispersed near a target and hone in on a particular cellphone, or other electronic device for that matter, and then proceed to track it with no one the wiser. Whatever it is, it's going to be discussed at an event in Virginia later this month, though we're not exactly expecting any first-hand reports to come out of that.
There's just something magical about listening to a British dame tell us exactly how many meters remain before we make our next turn, but we're not so sure we'd be down with only that. Nevertheless, NavStar is hoping that you won't mind the loss of visual aids when navigating to your next destination, as its Voice Navigator ditches the screen entirely and doles out guidance via auditory cues. Granted, the concept sounds at least halfway decent, but judging by a video of the unit in action, we can't say we're thrilled. The firm is, however, aiming to integrate "freshly updated NAVTEQ map data" to its servers each quarter, which should enable US drivers to take the most efficient routes as new roads open up. Hit up your local RV dealer for a demonstration, but set the expectation bar low, okay?








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