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The term "Touch ID" is now synonymous with Apple's flagship iPhone, but don't tell that to the United States Patent & Trademark Office. In a letter published on Sunday, the agency ruled that granting Apple the trademark would lead to a "likelihood of confusion" among consumers due to an existi...

July 15th 2014 at 1:00pm 0 Comments
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Following two years of legal battles, Ironclad Studios has been granted the right to use the word "Rebellion" in the title of its latest space exploration epic, a decision it hopes will set a precedent for the increasingly litigious gaming industry. "Rebellion Developments [developer of Alien vs P...

July 11th 2014 at 5:00pm 0 Comments
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Love or hate them, it's hard to argue that Apple's retail stores aren't highly distinctive. That's what the EU's highest court thought when it overruled a German verdict and said that Apple's store design could be registered as a trademark in Europe. Though Apple holds a store trademark granted la...

July 10th 2014 at 6:43am 0 Comments
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Two names sit on an onyx altar. You tip-toe up to them and gaze upon their majesty. There is no explanation, no revelation, just words sitting in a void. This is both tantalizing in the possibilities and maddening in the silence, causing you to clutch your fists and whisper, "What do they mean?" T...

July 7th 2014 at 4:00pm 0 Comments
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YouView could soon be forced into a rebrand after it suffered another loss in the courts. After almost two years of legal battles, telecoms company Total successfully argued that YouView had infringed on its "Your View" trademark. Judges agreed that the brand would was "confusingly similar" to You...

June 16th 2014 at 10:44am 0 Comments
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Nordic Games has acquired the THQ trademark from the now-defunct company, Polygon reported. The mark was purchased in an agreement made outside of the April 2013 property auction following THQ's demise. Nordic will now have the ability to publish games under the THQ brand. It may do so with the M...

June 13th 2014 at 8:00am 0 Comments
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Pay a visit to the United States Patent and Trademark Office website and you'll find an application recently filed by Microsoft for something called "Screamride," though what that title might refer to remains a mystery. While the application states that the mark is to be used for an "on-line compu...

April 21st 2014 at 7:00pm 0 Comments
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Candy Crush Saga developer King settled trademark disputes with The Banner Saga developer Stoic Studio and CandySwipe developer Runsome Apps, according to updates from both studios. "Stoic is pleased to have come to an agreement with King regarding Stoic's The Banner Saga trademark, which enables...

April 18th 2014 at 4:30pm 0 Comments
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Although King's $7 billion empire is built on the slim foundation of its lone blockbuster, Candy Crush Saga, many thought its efforts to trademark "Saga" and "Candy" were a bit over-the-top. It now turns out the company isn't trying to crush every game maker that uses these words, and instead is t...

April 18th 2014 at 6:42am 0 Comments
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Bethesda Softworks parent company Zenimax Media recently filed three separate trademark applications with the United States Patent and Trademark Office for the term "Nuka Cola," a phrase that should be very familiar to Fallout fans. Not just the favorite carbonated beverage of the post-apocalypse,...

April 16th 2014 at 5:00pm 0 Comments
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Cut the Rope studio ZeptoLab submitted an official claim against King's trademark on "candy" in the European Union, in an attempt to cancel the registration entirely. ZeptoLab submitted its claim on March 20 in London. "Candy is an integral part of the Cut the Rope franchise, and we do not support...

March 26th 2014 at 4:00am 0 Comments