Sure, Samsung's u620 was the first on the scene when Verizon's MediaFLO-based VCAST TV service launched earlier this month, but the fashionably late VX9400 from LG seems to be the real prize. At least that's the impression we got when we had the opportunity to mess around with both side by side at CES in January, and starting today, Verizon customers can start buying and critiquing VX9400s of their very own (in VCAST TV markets, anyway). Your hard-earned $200 -- plus the standard issue two-year agreement, of course -- will net you the Chocolate-esqe handset with a swivel screen, 1.3 megapixel camera, stereo Bluetooth, microSD expansion, and naturally, EV-DO data. We wouldn't mind a few more teevee channels, but beggars can't be choosers when it comes to the mobile TV landscape here in the US -- and besides, it's a pretty nifty lookin' handset anyway, right?

[Thanks to everyone who sent this in]

Just in case you missed it, Verizon launched its VCAST TV mobile television service today. We've had a pretty good idea March 1st was the special day for a couple weeks now, and while those coverage maps leaked yesterday sort of spoiled any remaining suspense you might've had about the launch, we just thought we'd give you one last reminder that you can start getting your MediaFLO on starting now -- if you're willing to fork over $13+ a month, and are lucky enough to live within the minimal coverage area, of course. Previous posts on the topic are below, just in case you missed 'em.

• Samsung u620, VCAST TV details go up on Verizon's site
• Verizon's VCAST TV launch maps, pricing
• Verizon's V CAST Mobile TV going live March 1st
• Verizon slips pricing details for Samsung U620
• VCAST TV launch tentatively set for March 1
• MobileESPN lives... on Verizon
• Verizon's VCAST TV launch in detail
• Verizon Samsung U620 loaded up with MediaFLO mobile TV

MobileESPN is back from the dead sheriff, only this time as a zombied version of its former self. No longer an MVNO, the service for sportos is now limited exclusively to Verizon Wireless subscribers under a new multi-year deal. According to the AP, the deal is not yet finalized but should be announced sometime today with a service launch in "the coming months." And it's free for those of you already ponyed up for VZW's VCAST service and compatible phone. Verizon is also expected to announce later today that the ESPN channel on their MediaFLO-based VCAST TV service will feature much of the same programming you're already familiar with -- albeit, presumably in bite-sized chunks more suitable to TV on the go. This must be what the execs at Verizon had in mind when they passed on the iPhone. Braaaaains, give us your brains!

[Thanks, unfuccwittable]

Yeah, MediaFLO support is cool and all, but the SCH-U620 definitely felt like the "me-too" handset at today's Verizon press event; it just couldn't hold a candle to the LG VX9400's drop-dead good looks. 'Course, it was quite a bit smaller than the LG, and folks partial to the conventional slider form factor will feel more at home on this one. As with the VX9400 (and the service itself), pricing and availability are to be announced at a later date. Click on for some more shots.

It may not be Chocolate -- but in terms of style, the VX9400 isn't very far off. From the pictures, we'd thought that this was going to be one heavy, wide, unusable disaster of a handset, but we were dead wrong on every count. The phone can be used against the ear whether open or closed (obviously crucial for easy access to the keypad and quick taking of a call while watching TV), the pivot is smooth, and the glossy black top contrasts nicely with the silver bottom. The MediaFLO-based VCAST TV service, announced during the press conference today, is fully functional on the phone; we caught wind that Vegas and Seattle are fully live (among other markets) so it seems reasonable for Verizon to meet its goal of launching before the quarter's out. The video was smooth and quick to load, and the interactive guide (which loads via the FLO link) seemed well laid out. Click on for more pictures!