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HTC further responds to video driver issue, will improve future products

It's pretty clear HTC customers and Engadget readers both are none too impressed with the manufacturer's decision to omit the drivers necessary to enable hardware video acceleration on a number of their Qualcomm MSM 7xxx-based devices. We heard a little bit from HTC on the topic earlier this week, but we wanted to know more specifically: do they plan to meet consumers' requests and release drivers for these devices? (And if not, why?) Finally, what's going to be done about this video acceleration driver issue in the future? Here's the response we got to these questions (and the reader poll we posted):

"HTC does plan to offer software upgrades that will increase feature functionality, over the air wireless speeds, and other enhancements for some of the phones being criticized, but we do not anticipate including any additional support for the video issues cited in customer complaints. It is important for customers to understand that bringing this functionality to market is not a trivial driver update and requires extensive software development and time.

HTC will utilize hardware video acceleration like the ATI Imageon in many upcoming products. Our users have made it clear that they expect our products to offer an improved visual experience, and we have included this feedback into planning and development of future products."

More after the break.

Poll: Did HTC mishandle the video driver controversy?

In case you haven't been following all the drama over at Engadget Mobile, Taiwanese smartphone kingpin HTC is seeing a rather unexpected customer backlash over sub-par video playback in recent devices employing Qualcomm's MSM7xxx chipsets -- apparently, handsets like the popular TyTN II and Touch Cruise were purposely shipped without drivers that would take advantage of the embedded ATI Imageon acceleration hardware. And now, instead of issuing a mea culpa or at least providing the drivers for a small fee, HTC has basically suggested in a recent statement that consumers will need to upgrade to future products if they want "high-resolution video support." Obviously customers are outraged, with the statement only fueling further talk of a class action lawsuit.

We think it's time for the Engadget community at large to weigh in on this snowballing controversy: what (if anything) should HTC have done differently in order to maintain the proactive, customer-friendly image that it has up to this point been known for?

What should HTC have done differently with respect to the video driver controversy?




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