With six handsets, three new Bluetooth watches, and an array of new accessories and peripherals, Sony Ericsson went for broke with today's announcement (heck, we'd go so far to say that they should've teased even a little more than they did). Obviously that's a lot to digest, so we wanted to zoom in on the W910 and W950 -- the company's newest and fanciest Walkman-branded units -- and take a look at just what it is that sets them apart. Read on for details.

Yeah, the new batch of watches is pretty cool, but let's be honest -- at the end of the day, the handsets themselves are the real deal, and Sony Ericsson didn't disappoint with today's reveals. The Gracenote slip-up outed the three hottest of the bunch, the K850, W910, and W960. The K850 is the follow-on to the lauded K790 / K800 with a 5 megapixel cam, NetFront browser, and tri-band HSDPA (North American bands mercifully included) and quadband GSM plus EDGE. The W910 and W960 are beasts of Walkman phones, offering 3G data, 2 megapixel and 3.2 megapixel cams respectively, and -- in the case of the W960 -- UIQ 3.1 and a full 8GB of onboard storage. Also-rans in today's lineup include the not-for-US-consumption K530, a 14mm 3G candybar, and the low-end Z250 and Z320 flips. Look for 'em all in the second half of the year. Check Engadget Mobile for a plethora of eye candy!

Read - Z320 and K850
Read - W910 and W960
Read - K530
Read - Z250

Oh my. Looks like Gracenote has unintentionally stolen Sony Ericsson's thunder by outing their phones before SE's "next big thing" later today. According to their press release, Gracenote's mobile music service will be embedded on the "new Walkman models W910, W960 and the K850 Cyber-shot." Of course, there's still some mystery as we don't yet know which internal codename -- Sofia, Maria/Mooi, Shinobu, or possibly others -- matches up with those new product numbers. As to Gracenote, well they'll provide search and discovery, song ID and playlisting, and allow users to transfer music between home libraries, on-line music stores, and their new SE phones. But really, it's only the phones you're interested in right?

Update: Well, well now BelgiqueMobile seems to have the leaked pics and specs: 5 megapixel cybershot K850i with HSDPA/EDGE; W910 HSDPA Walkman 3.0 slider with 2 megapixel camera; W960 Walkman Touch player with UIQ 3.1, WiFi, and 3.2 megapixel camera. There's more, but not more if you knowwhutamean?

[Thanks, Thomas B. and CedricG]

So, remember the rumor that June 14th would see the launch of some major new handsets from Sony Ericsson? Right, well consider it a fact now that SE has issued a formal invitation to "the next big thing" event in Berlin to "celebrate the latest developments in Sony Ericsson Music and Imaging." Of course, now the rumor mill is churning with speculation over which phones will launch. According to a veteran Esato forum jockey, SE will be announcing the HSDPA 850 Sofia packing a 5 megapixel shooter along side the W950 Walkman successor dubbed the Maria/Mooi/W960 which touts 8GB of flash storage. There's also hope of seeing the HSDPA 850 Shinobu Walkman slider with music shaker feature -- tilt forward to skip to the next track, back to skip backwards, and shake it for a random track. Mark your calendars kids, it's going to be interesting.

[Via Slashphone]