Although it's not exactly shocking to hear of yet another homeland security application that seems to border on Big Brother, Lockheed Martin's High Altitude Airship could keep an elevated eye on 600 miles of US countryside at any given time, and if all goes as planned, we'll have 11 of these things floating over our everyday activities by the end of the decade. The HAA prototype is a ginormous airship that measures 17-times larger than the Goodyear rendition we're all used to seeing above sporting events, and is designed to hover 12 miles above the earth in order to keep tabs on what's happening below. The airship is slated to be solar-powered and should stay in a geocentric orbit for "up to a year," and if equipped with high-resolution cameras, a single one could cover everything "between Toledo, Ohio and New York City." While Lockheed Martin is thrilled with the $40 million project they've been awarded, it's certainly understandable to get a little worried about how these blimps will actually be used, but a company spokesperson suggested then an entire fleet could actually be used for "border surveillance" -- and hey, we need a little help down there anyway, right?

[Via Fark]

Here's a tip: don't relocate to Japan unless you're entirely down with being monitored practically everywhere you go. Sure, things aren't that serious quite yet, but with RFID tracking going on in schools, prisons, airlines, and now, um, everywhere else, you can pretty much rest assured that big brother is indeed taking notes. The next step in mass monitoring involves GPS, RFID, and cellphones, and the service is intended to track kids' whereabouts and alert parents whenever they enter potentially "dangerous areas." Reportedly, RFID readers will be setup in various areas (like school gates and electric polls) and track tags carried by (incredibly obedient) children, or better yet, simply monitor the GPS locator in the youngster's handset. Of course, we've no idea where these "danger zones" could be, nor how long the crime lords of the area will actually let that pole-sitting RFID reader remain in tact, but the system is supposed to be piloted in "20 regions across the country" real soon.

[Via Textually]

As if its insanely coordinated logistics system, biometric payment system, and (potential) RFID shelving weren't eerie enough, America's largest retailer is taking consumer voyeurism one step further with the use of infrared technology. In an apparent attempt to avoid the taboo "RFID" flavor of intrusion, Wal-Mart is hoping to sneak an IR system into its stores to gauge the effectiveness (and elicit more advertising dollars, of course) of its various promotions. Dubbed Prism, the arguably dodgy system was crafted by Coca-Cola, Kelloggs, Kroger, Procter & Gamble, Walgreens, and Disney in order to "track shoppers' movements around the store" and correlate them with actual sales in order to judge display effectiveness. The consortium of firms has coaxed the corporate giant to install a trial system in ten of its SuperCenters, with a much broader rollout expected to follow soon; so when making that mad dash to the Tickle Me Elmo eXtreme (or bathroom supplies) section, just remember that Big Brother could be keenly watching.

[Via TechDirt]