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You won't see as many women as there are men when you walk down the halls of tech company HQs -- not even eBay's, which has one of the most diverse workplaces in the industry. In an effort to change that and promote gender diversity, Facebook, Box and Pinterest have launched a mentorship program c...

October 9th 2014 at 1:43am 0 Comments
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Square Enix unveiled Dragon Quest 4 as part of its line-up for the upcoming Gamescom conference, confirming the mobile port for a Western release. The Enix RPG, which first came to North America as Dragon Warrior 4 back in 1992, will be the series' second entry to reach international mobiles after...

August 1st 2014 at 8:00am 0 Comments
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There's something distinctly unfair about being an American fantasy fan. If you enjoy all of the movies or run around in all of the wonderful fantasy landscapes you'll quickly notice how un-American the inhabitants are. Sure, monsters or knights in a fantasy MMO don't really belong to any one nat...

January 30th 2013 at 1:00pm 0 Comments
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I originally thought I would craft this Soapbox to discuss the differences between Western and Eastern gamers. But in my research, I ended up noticing the differences and the similarities between the two gaming cultures -- in fact, the similarities were more prominent. Yes, there are gamers who g...

October 23rd 2012 at 12:00pm 0 Comments
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While we're still impatiently drumming our fingers waiting for TERA to release in the West, it turns out that our feedback is causing real change in the game's live Korean edition. According to a forum post by Producer Chris Hager, Bluehole Studio has taken several suggestions passed along by En...

October 28th 2011 at 9:30am 0 Comments
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Like many gamers, I find myself going through stages of obsession. Once in a while, I'll get on a PvP kick, followed by having a thing for immersion, then I'll be consumed by running dungeons or grinding. Lately I have been investigating older Western MMOs, games like Asheron's Call, Ultima Online,...

January 26th 2011 at 6:00pm 0 Comments
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Traffic: it's one of our least favorite things in the universe, especially when it's caused by rubbernecking. A Canadian organization called Preventable has taken a bizarrely proactive twist on the motorist's compulsion to stare at accidents by putting the "accident" in front of the car. Drivers on...

September 8th 2010 at 8:01pm 0 Comments
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There was quite a bit of discussion from Apple yesterday about their sales in China (you can see that in our liveblog from yesterday afternoon), and AppleInsider points out that Apple is changing priorities over there, from straight up sales to brand quality. Tim Cook said yesterday that Apple has...

January 26th 2010 at 8:00pm 0 Comments
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Stereotypes and ingrained perceptions can be frustrating to deal with, but let's face it -- some stereotypes do exist for a reason, and this can certainly apply to games as much as to anything else. There have been no small amount of Asian import MMOs that have been localized poorly for the western...

June 18th 2009 at 7:00pm 0 Comments
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Swine Flu may be keeping Koei-Tecmo (well, really just the Koei side) from heading to E3 next month, but it won't keep the company away from North America forever. In fact, Koei-Tecmo plans to have a stronger presence in the West, shifting its focus onto more original, Western-aimed IP. "Our expans...

May 29th 2009 at 6:00am 0 Comments
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Rockstar San Diego is kicking the dirt off its boots and returning to the American west with Red Dead Redemption. Developed using Rockstar's proprietary RAGE engine, the sequel to 2004's Red Dead Revolver promises an open-world complete with "strong plotlines in a massive vibrant, rural environment...

February 4th 2009 at 8:40am 0 Comments