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TV viewers are a famously fickle bunch, which tends to drive TV advertisers crazy. The prevalent theory remains that skipping past ads using a pesky DVR is the biggest enemy of marketers, but new research has once again contradicted that received wisdom. The IPG Media Lab in Los Angeles pulled to...

May 27th 2011 at 8:37am 0 Comments

I don't usually do a lot of WoW music videos, because I tend to be more of a story-buff. But Polystyrene Dream by Yume caught my attention. I'm not sure if it was the ethereal quality of the video, which lined up very well with "Fake Plastic Trees" by Radiohead, or maybe the hints of narrative tha...

November 20th 2008 at 12:00pm 0 Comments

Galen Maly, better known as Yume in the World of Warcraft machinima world, has created some of the most popular exploration videos on his platform of choice. Arithmomania, a video backed with a Dogzilla soundtrack, is easily the most known, though, topping many favorites lists. It will not only get...

July 21st 2008 at 12:30pm 0 Comments

This next machinima, Shpongle - Once Upon the Time of Blissful Awareness, doesn't have the fancy WarcraftMovies intro, or even a thumbnail. It's no Baron or Yume, but what it does have is heart. It's a great first attempt.You can tell that bawavax tried his best, which is more than I can say for som...

February 4th 2008 at 12:00pm 0 Comments

After watching Arithmomania yesterday, I decided to dig into the vault and discovered that we hadn't featured Yume before that! Today, we're highlighting Damaged Dreams, an older music video of his. I declare this a Yume weekend.Damaged Dreams was completed in October 2007, and it's not as polished...

January 20th 2008 at 12:00pm 0 Comments

Artists like Yume, the creator of Arithmomania, and Baron Soosdon are proving that you don't need a storyline to produce a quality machinima. With a heart pumping soundtrack provided by Dogzilla, Yume uses a variety of transitions and filters that would normally bog down a movie. Here, it all fits i...

January 19th 2008 at 12:00pm 0 Comments