Zoombak is launching another package for its convenient little Zoombak GPS locator device, in addition to the existing Car and Pet versions. Zoombak Universal comes with a new universal carrying case designed to let you mount the device to just about anything else you'd care to track -- like a bike or a wayward child, for instance. It looks like it'll be retailing for the same $199 and require the same $9.99 monthly fee as its predecessors, but you will be able to pick this version up at major electronics retailers in May.

Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment.

As demonstrated by last year's purchases of map providers Navteq and Tele Atlas, companies are betting big on the future of location-based services. Knowing, processing, and integrating the location of people and things can be a valuable bridge between the digital and physical worlds, but today most of the activity is in the simple direction of cars from a location to a destination.

Zoombak offers a portable unit about the size of a Zippo lighter that integrates a GPS receiver and cellular radio that reports back on its location when queried. The company offers the unit in two packages -- one for use in vehicles and the other for use with dogs.

The receivers in both products are identical and the packages are distinguished by their included accessories: the one for pets includes a collar attachment. Unlike that of one competitor, PocketFinder, the Zoombak receiver is not waterproof, but the company offers tips on how to make it better withstand the elements.

It's been a tick since Zoombak's pet locator snuck into the FCC's database, but the time has finally come for the unit to go commercial. The outfit has at long last launched its A-GPS-based locator that can be used in both automotive and pet applications to find your favorite critter anytime of the day or locate your rebellious youngin' who decided to take the family minivan for an extended Sunday drive. Owners of the device can create "safety zones" around particular locations and can be alerted via e-mail / SMS whenever something goes awry. As for pricing, you'll be looking at $199 to keep an extra close eye on Fido or $249 for your vehicle, but don't forget to factor in the $9.99 monthly service fee for "unlimited locating."

We'll admit, Zoombak's a bit late the Fido tracking game, but we're sure that pet owners won't complain about a bit more competition in the pet location biz. According to documentation at the FCC, this here device is most effective on animals that weight 15 pounds or more, and essentially consists of a wireless transceiver and Li-ion cell wrapped within a semi-rugged, water resistant enclosure. The 73-gram box straps around your pet's neck and purportedly communicates with a variety of GSM bands in order to keep you notified about your animal's location. Unfortunately, details surrounding the actual operation of the device is still scant, but it shouldn't be too long now before Zoombak is cleared to offer these up for (straying) pet lovers everywhere.

[Thanks, Rich]