ASUS Aura concept handset called a fake -- by ASUS

We admit, we were a little perplexed to see that ASUS is not "officially" endorsing this super-svelte and touchably beautiful Aura handset. Alas, the Aura was supposedly a design prototype ordered by ASUS from Hungarian design company Egy Studio. The problem is that ASUS claims the entire Aura handset is, well, a complete fake. If so, why are official-looking images of the device posted on Egy Studio's website? This makes little sense except for ASUS possibly trying to take back information on a leaked prototype that, umm, exists at the website of an alleged design partner of the Taiwanese company. We'd all love to see this killer Aura concept come to life -- but maybe it's just not to be after all.