Zune going easy on the launch, heavy on the ads
Paul Miller|@futurepaul|November 13, 2007 9:59 AM
doing alright at so far. At the same time, the company is throwing three times the advertising dollars at the Zune this year according to the New York Post, to the tune of $27 million. Time will tell if this move pays off for Microsoft. Jason Reindorp, director of marketing for Zune, stated it most clearly: "Our No. 1 business priority this year is we want to be the clear alternative to the iPod."