iriver's limited edition Mplayer for Mickey assassins

From iriver and the house The Mouse built comes this limited edition Mplayer. Gold plating and a Philips PNX0103ET audio processor create what iriver calls an "assassin's mace" of a device. Sure, Cute. Simple. Friendly. Now add Opulent to the tagline too -- at ???888 Chinese Yuan (about $123) you'll be looking at a 100% or so markup over their standard 1GB Mplayer.