Bizarre campaign texts parents to check for lice in kids' hair

If you thought sending a SMS in order to gain entry into a public bathroom was on the weird side, get a load of this. An outlandish campaign sparked up in the UK has been sending out weekly text messages to parents in order to remind them of the need to check for head lice on their youngsters. Cleverly coined Beat the Bugs, the program led to the discovery of six cases of lice, and when polling participants at the end of the term, the majority stated that they felt more aware about treatment / prevention and that they were now checking their kids' heads at least once per week. We can hear it now: "C'mon Jimmy, time for me to look through your locks for any critters!" "Ah, bugger."

[Via Switched, image courtesy of Interior Health]