Microsoft's Sync tech to come to Hyundai and Kia, Ford asks "but what about us?"

Once thought to be the exclusive domain of Ford, Sync-like technology looks to be coming to Hyundai and Kia cars by 2010. While Microsoft and Hyundai aren't calling the technology Sync officially, the new "music and information system" will be a voice-controlled interface that links mobile devices to car stereos, complete with remote firmware updates. Sounds a lot like Sync to us. Interestingly, only later versions will include multimedia and navigation-related features. This is a curious omission -- why would Hyundai need Microsoft's help just to plug in some iPods? The product will be made official at a ceremony in Seoul attended by Bill Gates and Hyundai Kia Automotive Group Chairman Chung Moon-koo. Cocktail hour and family photos to follow immediately.