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HTC running low on AMOLED stock, will add SLCD to the mix for some models

Chris Ziegler
June 25, 2010
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AMOLED displays in phones haven't necessarily lived up to their promise; they'd been billed as the be-all, end-all answer for clarity, vibrance, and low power consumption, but in reality, the latest and greatest LCDs look just as good, offer similar viewing angles, have little to no impact on battery life, and fare far better in direct sunlight. We've been able to confirm this evening that HTC will be adding an additional supplier of displays later this year -- Sony -- which will be delivering its Super TFT LCD tech as a mobile exclusive (initially, at least) to key HTC handsets, some of which are already in the marketplace.

Specifically, Samsung's had a devil of a time keeping up with deliveries of its 3.7-inch WVGA AMOLED display, which means that the Desire, Droid Incredible, and Nexus One could all theoretically be impacted -- but because this is a problem of the demand for displays outstripping supply (or at least the supply that Samsung is letting HTC buy), at least some of the affected phones will likely be offered both in AMOLED and SLCD varieties. How those products will be differentiated in the market is unclear, but it may not matter much -- we're told that the displays are virtually indistinguishable. We're working to get our hands on an SLCD phone just as soon as we can, and when we do, we'll put our eyeballs on the case.



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