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Samsung Mobile Display promises 10x increase in production next year, end to AMOLED shortages

Vlad Savov
September 8, 2010
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We already knew about Samsung's grand plans for expanding its display production in 2011, but now we also have a number to give us a sense of scale: 30 million. That's how many screens the new Mobile Display fab (set to go live in July) will be able to churn out in a month, a vastly superior rate than the current 3 million maximum. Lee Woo-Jong, the display business' marketing VP, tells us its estimates for AMOLED market demand have been revised upwards to 700 million units in 2015, with the new facility obviously being the key cog in making that growth happen. Intriguingly, he also notes that Super AMOLED -- one of the big attractions of the Galaxy S line of Samsung phones -- is not exclusive to Samsung's electronics arm, everyone can apparently use it. That directly contradicts what we heard from Sammy's mobile reps, but then this is hardly the first time that one part of Samsung doesn't know what the other is doing. Still, it's nice to at least dream of a S-AMOLED HTC HD7, no?

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