People of Lava invites Android developers to version 2.0 of its app market for TVs

While Google continues to work on an official Android Market for TVs, Sweden's own People of Lava has announced the second version of the app store for its Scandinavia Android TV. With version 2.0 People of Lava is focusing on attracting developers to create apps specifically for the Android 1.5-powered TVs in order to fill its own app marketplace. Like Google, it has opened up a developer site stuffed with information for anyone interested in developing apps for the TVs, which are currently hand built in 42-, 47- and 55-inch sizes with prices starting at €2500 ($3,564). We wish them well, but with that high price developers may have as much trouble finding a wider audience as current Google TV partners have so far.

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People of Lava launches the world's first open platform for developers to release Android TV-apps
2011-05-27 11:41
The Swedish premium maker of hand built televisions, People of Lava, have just launched version 2.0 of their TV Application Market for their Android-TV "Scandinavia" TV. The Application Market is hosted and run by SlideME – one of the world's largest Android Application Marketplace.

People of Lava created quite stir worldwide one year ago when they launched Scandinavia - the world's first Android-TV – for the first time enabling users to surf the internet freely, use great Apps like Facebook, Youtube, and Google Maps – and download additional Apps from the first Application Market – all from within the TV.

"The future of TV-applications is here, and we're making it fast, open and available – for both users and developers" says Mathias Adolfsson, CTO of People of Lava, and continues, "Who knows what the next killer-app will be? Our platform enables any developer with a great App to reach a whole new TV-market, and monetize on it too." Developers who wish to create Apps for the new TV platform are welcome to visit

"Communication and entertainment is a three-window scenario" says Mathias Adolfsson, "People will view their portable device while out and about, and maybe a mid-sized device as they move about the house. But the real screen will always be the television – that's where we meet to see show and share."

Scandinavia is now available in Sweden and around the world through the People of Lava authorized distribution network, from Hong Kong to Italy, Norway to Russia and many other countries. The Royal Sweden are hand built in sizes 42", 47" and 55" and consumer prices start at €2500.

With the vision of a "Window to the world", the Swedish home electronics manufacturer People of Lava aims to make products that add to the joy and ease of everyday life, and opens new views. Today, People of Lava are world leaders in combining the TV-experience with the connected/interactive experience, being the first in the world to launch an Android-TV in April, 2010. People of Lava are also the world leaders in motorized/remote controlled accessories, such as remote controlled wall mounts, table stands, floor stands and TV-lifts - with their "mMotion"-series of products.

For more information, pictures, and an invitation to marvel at the Scandinavia, please contact Martin Ljunggren, Chief Marketing Officer at People of Lava, phone : +46-70-745 28 07,