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Michael Jackson's next posthumous act: The music video as tweet

Jon Fingas, @jonfingas
August 13, 2014
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Sony has used all kinds of technological tricks to sell you Michael Jackson's posthumous Xscape album, ranging from streaming music offers to life-size holograms. Its next move is something you're more likely to experience first-hand, however. The company's Epic Records label will premiere MJ's latest music video, "A Place with No Name," in a Twitter post; visit @MichaelJackson at 10PM Eastern tonight (August 13th) and you'll see the late King of Pop's promo attached to a tweet. Yes, it's ultimately a publicity grab for a music legend that doesn't need any stunts to capture the world's attention. With that said, there hasn't been a major music video launch on Twitter before -- it'll be interesting to see if Jackson can lure people away from the cat photos and social updates in their timelines, if just for a few minutes.

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