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Facebook's 360-degree videos bring immersive content to your News Feed

Billy Steele
09.23.15
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Always trying new things to improve your News Feed browsing, Facebook now supports more immersive videos. The social network announced that 360 video will begin rolling out to that portion of the site today. Right now, they're only viewable on the web and Android with support for iOS "in the coming months." The more immersive videos on Facebook work similarly to what you've probably seen on YouTube. As the footage plays, you can use your cursor to click and move around the video on the desktop. With a mobile device, you can use your finger to navigate around the visuals or you can simply move the device itself to change perspective. This new addition also paves the way for VR content to hit the News Feed when devices like the Oculus Rift and PS VR head to consumers.

There are a number of companies already pushing footage to Facebook as part of the new initiative, including Star Wars, Discovery, VICE, GoPro, Saturday Night Live and LeBron James & Uninterrupted. As you might expect, that first entry from Disney and LucasFilm is a 360-degree promo for Star Wars: The Force Awakens. And yes, we've embedded it down below for easy access. Facebook says the new videos aren't just for publishers, as you'll be able to post your multi-angle footage as well -- so long as you have a multi-camera rig to proper capture it, of course.

Speed across the Jakku desert from Star Wars: The Force Awakens with this immersive 360 experience created exclusively for Facebook.

Posted by Star Wars on Wednesday, September 23, 2015
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