Not to be outdone by Nike, Adidas has opened a new flagship store in New York City. And, just like its rival, the German company packed the space with loads of technology. Inside the four-story, 45,000-square-foot space, on the corner of 5th Avenue and 46th Street, you'll find a virtual-reality experience and a wearable system designed to help you find the best running shoe. Let's take a look at what other tech Adidas is featuring at its biggest retail store yet.
1 / 8
Run Genie
One of the most interesting things at the space is Run Genie, a system that uses two sensors and an iPad app to provide gait analysis for runners who visit the store. The goal is to help customers find the perfect shoe based on data collected during a quick running session in the store.
Once the Run Genie pods are attached to your shoes and you've hit at least 46 strides, the system figures out at which degree angle your foot strikes the ground and whether your ankle tends to roll to the inside after contact with it. Depending on your results, Run Genie could recommend a shoe model that focuses on cushioning and stability, for example.
And even if you don't buy a shoe there, Adidas still sends you your analysis for you to keep. But of course, the company would probably prefer you spend money there.
