We've already seen Disney Plus and Apple TV launch in the past twelve months, and HBO Max will be joining them soon. But into this crowded streaming landscape has stepped Quibi, a new video streaming service that's putting mobile first. Except we're not sure why. Despite being founded by heavyweight Hollywood executives, and boasting more than $1.7 billion dollars in funding, we're not sure why Quibi exists. It's built around short-form (under 10 minute) videos that you can watch on your phone (and ONLY on your phone). Its selling point is Turnstyle, a technology that no one was asking for, and some shows are fine, but hardly better than what's on Netflix, Hulu, or even YouTube. So we're left asking, who is this for?