Meta’s Threads sent another app named Threads to the top of the App Store charts

It's confusing, I know.

Screenshot by Igor Bonifacic / Engadget

When Instagram launched Threads on July 5th, Meta CEO Mark Zuckerberg took to Twitter for the first time in 11 years. The tweet, which did not include any text, saw Zuckerberg reference the Spider-Man pointing meme to take a jab at Elon Musk. It turns out the use of that meme was more apt than the Facebook founder could have imagined.

As highlighted by TechCrunch, the release of Instagram’s Threads translated into a boon for another app of the same name. Threads, a Slack alternative that has been around since 2019, saw more than 880,000 downloads on iOS between July 6th and July 12th, according to an estimate shared with the outlet. Where previously it had “few downloads” before that period, Threads became the 52nd most downloaded App Store program globally. In a handful of European Union countries, including Germany, Spain and Italy, it even managed to crack the top 10. That might have something to do with the fact Instagram’s Threads isn’t available in the EU, and Meta has since started blocking people who try to access the service through a VPN.

In addition, owing to the fact it owns, Threads (the Slack alternative) has enjoyed a “significant” increase in traffic to its website. In fact, the company has since added a badge to its frontpage that declares it’s “not associated with Instagram.” Over on Twitter, you’ll find a similar disclaimer. “We have no affiliation with Meta. But you’re welcome to stick around!” the company’s profile states.

Of course, Meta and Threads aren’t the first companies to employ the same branding. As TechCrunch notes, there are more than a few companies called Lightyear, including a solar electric vehicle startup, an online course platform and two separate fintech firms. Still, it’s funny a coincidence when you consider Threads, the workplace chat app, was co-founded by Rousseau Kazi, a former Facebook product manager. Oh, and Meta used to operate an Instagram companion app also confusingly named Threads. I suppose there’s no originality left in Silicon Valley.