Théoriz recreates the Holodeck with AR tech and projectors
A French company has created a new kind of dramatic, Illumiroom-like reality.
NYU lands New York City's ambitious VR/AR hub
New York City is making a big bet on AR and VR.
Nike’s SNKRS app uses AR to help you buy limited-edition shoes
Have at it, hypebeasts.
'Pokémon Go' badasses can now play Raid Battles
The co-op feature is live at 'select' Gyms around the world.
IKEA plans to improve AR shopping tools with help from Apple
You’ll be able to see how furniture fits in your home before committing to hours of assembly.
'Pokémon Go' to get raid battles and simplified gyms
The new gym system is rolling out today, while raid battles are "coming soon."
Meet the people behind Engadget's $500,000 immersive art grant
Just two weeks left to apply for a grant of up to $100,000.
In a bid to improve its service, Emirates introduces....AR
The airline jumps on the AR bandwagon in a gimmicky ploy to attract more passengers.
Inside The Mill’s mind-bending alternate reality art showcase
AR llamas, VR nightmares and a no-chill adventure in biometric relaxation.