Augmented reality
Latest
Snapchat's new marketplace puts creators in front of brands
Snapchat is launching a Creator Marketplace this year to connect businesses with influencers and AR Lens makers.
Saqib Shah05.06.2021Magic Leap 2 is coming later this year, says CEO Peggy Johnson
The business-focused headset will be generally available to buy in early 2022.
Kris Holt04.21.2021Amazon is opening a hair salon with an AR color bar
Amazon is opening its first salon in east London to show off its augmented reality tech and beauty products.
Saqib Shah04.20.2021Google Search turns Pac-Man and Hello Kitty into interactive AR objects
Google is putting a bunch of iconic Japanese characters in Search as augmented reality objects you can interact with.
Mariella Moon04.20.2021Niantic's new 5G game demo highlights the future of AR gaming
Niantic has unveiled a new multiplayer AR demo game that it says can handle up to ten times more simultaneous players on 5G.
Saqib Shah03.31.2021Snap is reportedly working on AR Spectacles and a selfie drone
The company could show off smart glasses with built-in displays in May.
Kris Holt03.30.2021Niantic Labs CEO posts a teaser image of some AR glasses
Augmented reality headsets could lead to hands-free 'Pokémon Go' and much more.
Richard Lawler03.29.2021Nintendo and Niantic are teaming up again for an AR 'Pikmin' game
Remember Pokémon Go? Now Nintendo and Niantic are teaming up on a new Pikmin game.
Richard Lawler03.22.2021Facebook teases wrist-controlled augmented reality
Facebook is offering a new peek into how users could ultimately control AR glasses: via their wrists.
Karissa Bell03.18.2021Google will give its AR features a boost with dual camera support
The Google Play Services for AR app, which unlocks experiences built using the tech giant's ARCore SDK, has been updated with "Dual camera stereo depth on supported devices."
Mariella Moon03.02.2021Qualcomm has a new reference headset to help fast-track AR development
Qualcomm pulled back the curtain on a mixed reality headset design based on its high-powered XR2 chipset around this time last year, but it still isn’t done with the processor that precedes that one. The company announced today that it will release a new, XR1-powered headset reference design, and usual, you’ll probably never be able to get your hands on one of these things. It’s being distributed to “select partners” right now, and the next batch of XR hardware developers will be able to claim theirs in the coming months.
Chris Velazco02.23.2021Samsung's leaked concept videos may show its vision for AR glasses
A pair of videos outlining Samsung's vision for AR glasses appear to have leaked, although it's unclear how close this is to becoming reality.
Jon Fingas02.21.2021Apple's plans for virtual reality are getting clearer
A few days later, Bloomberg reported that Apple’s Dan Riccio was now in charge of the company’s headset project.
Nathan Ingraham02.12.2021Apple's first big AR content project is a 'For All Mankind' tie-in
A mixtape. A VHS cassette. A lovingly rendered Apple II. These 80s throwbacks and more are at the heart of For All Mankind: Time Capsule, a new augmented reality app built entirely by Apple to help fans of its alternate history drama catch up on crucial backstory before the second season kicks off next week.
Chris Velazco02.11.2021Apple's latest exec shuffle is further evidence of its VR headset
Apple executive Dan Riccio's shift toward a 'new project' reportedly involves the company's often-rumored R and VR headsets.
Jon Fingas02.08.2021Apple's mixed reality headset could cost $3,000 and include 8K displays
In this way, it sounds like the headset can function as a true virtual reality device as well as an augmented reality option that combines real world views with virtual details.
Nathan Ingraham02.04.2021Apple shuffles hardware execs to make room for a mysterious new project
Apple hardware engineering SVP Dan Riccio will move over to a new project, while still reporting directly to CEO Tim Cook.
Richard Lawler01.25.2021Pinterest adds eyeshadow to its virtual makeup kit
Pinterest has expanded its Try On feature with a new makeup category: eyeshadow.
Mariella Moon01.22.2021Apple's VR headset may include a fan and support prescription lenses
Apple is pushing ahead with two devices focused on VR and AR respectively, according to a Bloomberg report. The company has long been rumored to be working on an augmented reality headset similar to the much-hyped Magic Leap One. According to Bloomberg, the company is planning a “mostly virtual reality device” that could launch as early as 2022.
Nick Summers01.21.2021The Jeep Wrangler 4xe will be on display in AR during CES
Fiat Chrysler Automobiles will create a virtual world where CES attendees and later consumers will get a chance to see what the automaker has been working on these past few months.
Igor Bonifacic01.08.2021