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Dolby 3D on prototype 4K display and HTC Evo 3D hands-on (video)
Truth be told, we haven't been wildly impressed with the glasses-free 3D solutions we've seen to date, be it because of the limited viewing angles, unconvincing picture or lack of availability here in the US. That could soon change, however, if Dolby's version of the three-dimensional experience makes its way to a production-ready television set. Best known for its audio technologies, the company just launched its own 3D standard in cooperation with Philips, called Dolby 3D. The platform-agnostic solution is far from ready to make its way into your living room, but it's conceptually sound, and the prototype 4K 3D TV and mobile versions being demonstrated at Dolby's NAB booth make us hopeful for the future. As with all displays -- especially those that support 3D -- you'll really need to see to believe, but we had an opportunity to do just that, and walked away very impressed. The 56-inch 4K prototype display is viewable from nearly any angle, with 24 different viewpoints, though you'll really need to be front and center for the greatest 3D effect. Side viewing is certainly possible; you'll just sacrifice some depth in the process. Even from the front, 3D appears slightly muted compared to what we've seen with passive- and active-glasses equivalents, though we can't say that we mind much, considering that the image is still dramatic enough when you need it to be, such as when displaying scenes with significant depth. The company was also demonstrating Dolby 3D on an HTC Evo 3D along with a nondescript tablet, where an on-screen slider lets you dim the three-dimensional intensity just as you would adjust the volume, enabling you to customize the experience to suit your needs. Since Dolby 3D is merely a display standard, we won't be seeing any branded televisions or smartphones, though perhaps we'll see some third-party adaptations come CES 2013. Jump past the break to see it in action.
Dolby Labs and Philips unveil Dolby 3D tech, want to deliver glasses-free 3D in HD
Dolby helped the 3D revolution happen in movie theaters years ago, and now it's teamed up with Philips to do the same for TVs, tablets, laptops and phones. The two companies have created a format and content delivery technology, dubbed Dolby 3D, to bring high definition 3D content to any and all devices with 3D displays, including those that don't require glasses. Its secret sauce automatically optimizes video for different screen sizes and also upgrades half-resolution 3D to full-res. The idea is to provide both broadcasters and OEMs with a way to deliver 3D HD content to customers buying Dolby 3D devices, while remaining compatible with existing 3D gadgets. All that's left is to actually build some hardware that'll let us see all those snazzy suits from Mad Men in high-def and the third dimension.
Doremi Cinema lands licensing deal with Dolby 3D
The all-too-cleverly named Doremi Cinema has reason to celebrate today after landing a swank licensing agreement with Dolby 3D. The outfit's DCP-2000 JPEG2000 Digital Cinema Server has been "approved as a licensee of Dolby 3D Digital Cinema, giving exhibitors even more options when screening 3D content." As it stands, Doremi's DCP-2000 servers are already installed in over 5,500 screens across the globe, and thanks to its interoperability, it ought to have no qualms with the third-dimension.
Can 3D cinemas really take off?
Every so often, a technology manages to get everyone on board at just the right time in order to make a surge. Recently, that technology has been 3D cinema. After titles like Hannah Montana and U2 3D hit the scenes, the buzz swept over ShoWest in Las Vegas and has continued on with announcements that all future DreamWorks Animations productions would be made in 3D and even the NBA dipping its toes into the third-dimension during the regular season. Still, word on the street has the price of bringing a Dolby 3D Digital Cinema experience to theaters between $20,000 and $30,000, and of course, you have to convince viewers to wear those somewhat uncomfortable glasses and probably pay a premium just to sit down. Quite honestly, we still don't see 3D becoming a dominant force in tried and true theaters for years; as amazing as the technology can be when executed perfectly, there's still quite a few detractions holding it down. What say you? Can you imagine a 3D theater or two popping up in your local Cineplex? Would you even go if it happened?[Via AboutProjectors, image courtesy of LA Times]
