Fashion

11.06.17
Adidas’ first shopping app is also a personalized news feed
11.06.17 in

Adidas’ first shopping app is also a personalized news feed

You'll get blog posts, videos and updates from athletes who endorse the brand.

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11.06.17
For Nike, augmented reality is the perfect way to sell hyped sneakers
11.06.17 in

For Nike, augmented reality is the perfect way to sell hyped sneakers

The technology has become the company’s unexpected weapon against bots.

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10.04.17
Spider silk and stem-cell leather are the future of fashion
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10.04.17 in

Spider silk and stem-cell leather are the future of fashion

At Paris Fashion Week, one tech incubator showed off the possibilities.

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08.24.17
Amazon’s AI could create the next must-have fashion brand
08.24.17 in

Amazon’s AI could create the next must-have fashion brand

It's developing software that can spot trends and make custom items.

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08.10.17
'W Magazine' shows how fashion is embracing augmented reality
08.10.17 in

'W Magazine' shows how fashion is embracing augmented reality

The publication's latest issue features an AR-powered cover of Katy Perry.

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