Nike uses AR to tease its biggest Jordan launch of the year
You can see the Air Jordan 11 Concord in a real space before you commit.
Nike’s new PlayStation sneakers pay homage to Sony’s classic console
But good luck getting a pair.
Adidas is using augmented reality to sell limited-edition sneakers
The experience will debut at ComplexCon on November 3rd.
Nike upset hypebeasts with accidental Android-exclusive SNKRS drop
The Off-White "Queen" sold out in seconds, before iPhone users even had a chance.
Sneaker Con bets NFC will keep fakes off its new shoe-selling app
The company is turning to tech to get ahead of the competition and scammers.
Adidas brings Yeezy reservations to its main app
The company is folding its Confirmed app in the coming weeks.
Nokia made a smart, fashionable jacket for first responders
The CHASE LifeTech FR was designed with Kolon, a fashion brand from South Korea.
Nike’s ‘PlayStation’ PG2s are like a DualShock for your feet
Paul George's new signature shoe lights up, vibrates and glows in the dark.