Hypebeast

11.28.18
Nike uses AR to tease its biggest Jordan launch of the year
11.28.18 in

Nike uses AR to tease its biggest Jordan launch of the year

You can see the Air Jordan 11 Concord in a real space before you commit.

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10.25.18
Nike upset hypebeasts with accidental Android-exclusive SNKRS drop
10.25.18 in

Nike upset hypebeasts with accidental Android-exclusive SNKRS drop

The Off-White "Queen" sold out in seconds, before iPhone users even had a chance.

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08.03.18
Sneaker Con bets NFC will keep fakes off its new shoe-selling app
08.03.18 in

Sneaker Con bets NFC will keep fakes off its new shoe-selling app

The company is turning to tech to get ahead of the competition and scammers.

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