Amazon opens up its 'influencer' program to YouTube stars
Popular YouTube users can build their own shop full of Amazon products and get a cut of sales.
Amazon's new show only exists to sell you more stuff
‘Overhaul’ will sit in a special hub that connects viewers to product pages.
YouTube stars are blurring the lines between content and ads
The difference between regular and sponsored videos is often unclear.
Instagram gives social media influencers the benefit of the doubt
A new tool could make hidden ads more obvious -- if shills actually use it.
Engadget Podcast Ep 39: Rip Off
Microsoft's Build, Fyre Festival and Caddyshack.
Instagram influencers fanned the flames of Fyre Festival hype
When shilling for an event goes wrong.
FTC letters warn social media stars about advertising labels
Just tagging sponsored social media posts "#sp" isn't enough, according to the FTC.
FTC complaint blasts Disney, Google over child influencer videos
Watchdogs say they're profiting from freebie-laden videos targeting young viewers.
Klout for Business translates social media influence into big brand power
Your imaginary (and seemingly arbitrary) social media score just got that much more credible -- by...