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iBook Lessons: Creating Amazon KDP tables of contents on MS Word for Macintosh
For whatever reason, many Amazon authors seem to be under the impression that you can only create a proper table of contents for Kindle Direct Publishing on Windows, not the Mac. Having just uploaded our newest book (Getting Ready for Mountain Lion) to Amazon, Steve Sande and I have invested a lot of time learning the quirks of KDP and its tools, as well as those for iBooks (but more about that in another post). For any of our readers who are also budding authors or publishers, we'll be sharing what we've learned in a TUAW series called "iBook Lessons." We thought we'd share our KDP Table of Contents strategy with you to help reduce the hair-pulling and frustration associated with document preparation. Here are the steps we use in Microsoft Word 2008 and 2011 to create our TOC. Create a fresh page and add Table of Contents text line, formatted with your favorite header style. Move your cursor just to the left of "Table". Choose Insert > Bookmark. Call the bookmark toc and click Add. This creates a bookmark before the title, named in such a way that KDP's automatic conversion tools will recognize it as the start of your Table of Contents. All the Kindle hardware and apps will be able to use it as well. Generate a temporary TOC, so you have an outline to start working with. Move to under your Table of Contents header to a new line. Choose Insert > Index and Tables > Table of Contents. Uncheck "Show Page Numbers". Click Options. Choose which heading styles you wish to include. If you use custom styles (e.g. H1 instead of Header 1) make sure to add a level for those as well. Typically, most ebook TOCs use either just H1 or H1 and H2. Your call. Click OK to finish options. Click OK again to generate the contents. Select the entire TOC, cut it, and paste it into TextEdit to be your guide to the next step. For each entry in the TOC, locate the start of that section in your manuscript. Set your cursor to the left of each section title. Again, use Insert > Bookmark to create a bookmark at that position. Name each item with a meaningful (and easy-to-recognize) tag. After bookmarking your entire document, return to the initial Table of Contents section. Paste the text from TextEdit back into your document as simple, unlinked text. For each item on your list, select the entire line: i.e. every word, not just clicking to the left of the name as you did to set bookmarks. Then choose Insert > Hyperlink (Command-K). Choose the Document tab, and click the Locate button to the right of the Anchor text field. Choose the bookmark you wish to link to, and click OK. Repeat for the remaining TOC entries. Once you've finished adding bookmarks and hyperlinks, save your work. Go to KDP and upload the file (you may want to create a testbed skeleton book entry just for this purpose). Download the .mobi file it generates and try it out on the Kindle Mac app and/or any Kindles or iPads/iPhones you have on-hand. Amazon's Kindle Previewer app is also available for download from KDP, and provides simulated views of your ebook on iPhone, iPad, Kindle, Kindle DX, and Kindle Fire. Always make sure you test each link to ensure that the bookmarks are placed properly. Also test the Table of Contents button in-app and check that it jumps you to the TOC correctly. Best of luck in your ebook / iBook publishing efforts, and look forward to more tips about publishing here on TUAW.
Might and Delight 'renting' XBLA spot to sell Pid there
Pid is a new platformer being put together by Might and Delight, and when it arrives, it'll be available on PSN, Steam, and XBLA. But while Might and Delight will be self-publishing on PSN and Steam (because both platforms have plans in place for devs to do that), it won't be self-publishing on the Xbox Live Arcade. They won't have another publisher, either -- instead, Might and Delight is "renting" an XBLA game slot.The PA Report explains how it all works: When Microsoft agrees to allow devs to publish on XBLA, those devs get a set number of slots to sell games with. Not all of the publishers who get these slots use them and some of those publishers are now selling their slots, usually for a share of the game's profits, to other developers. That's the case with Pid: Might and Delight is "borrowing" another publisher's game slot and in return sharing part of Pid's profits.Anyone publishing a game on XBLA needs to give Microsoft a cut of the profits as well, so both Microsoft and the publisher are taking money away from Might and Delight here. But on the plus side, Might and Delight doesn't need to make a traditional publishing deal at all, so there's no issue with exclusivity or long-term rights. If the game does well, they're much more likely to make sure they see the rewards directly.
Awesomenauts to launch as planned on PSN tomorrow, XBLA naut known [Update: XBLA now known!]
Awesomenauts will launch as scheduled on PSN in North America tomorrow, Sony announced via Twitter today. The future of Awesomenauts was thrown into disarray yesterday when news broke that its publisher, dtp entertainment, had filed for insolvency. Developer Ronimo said it was working with dtp to get Awesomenauts published.Awesomenauts will be free for PS Plus subscribers, Sony said. It was scheduled to launch on XBLA on May 2, but that release is still unconfirmed. We've contacted Microsoft for clarification.Update: Ronimo has confirmed to Joystiq that Awesomenauts will launch as scheduled on XBLA, on May 2. Microsoft has yet to respond, but this is heartening news for potential Awesomenauts fans everywhere.
3M launches its Cloud Library e-book lending service, hardware and apps in tow
Almost a year after it was first announced 3M's Cloud Library e-book lending service is getting a proper rollout. Introduced today at a beta site in St. Paul, the system is now ready for its kiosks, e-readers and apps to hit the hands and eyes of library patrons. The touch-based Discovery Terminals allow catalog browsing for visitors and selections can be checked out -- along with 3M's eReaders -- like other library materials. Already have a mobile device? E-books will play nicely with your iPad, Nook or Android device via the Cloud Library app. If you find yourself needing to read a bit on your computer, checked out items are compatible with both PCs and Macs as well. "With this technology, we are able to offer cutting-edge technology to all our patrons, whether they own their own e-reader or not," said Kit Hadley, director of the Saint Paul Public Library. A handful of other library systems across the US have also implemented the service. The list of those sites and all details on the introductory period await your click in the PR below.
Ex-WSJ publisher: Apple's 30% profit sharing ebook agency model is not a conspiracy
As Apple prepares to go to trial to fight the US Department of Justice's claims that the Cupertino company conspired to fix ebook prices with publishers, former publisher of the Wall Street Journal L. Gordon Crovitz has an interesting oped in today's paper which he says that Apple's 30% profit sharing "agency model" with ebook publishers does not amount to the price fixing conspiracy that the DOJ accuses the company of. It is Crovitz's contention (as I assume Apple will also argue the same in court) that the government's assertion that the agency model is "inherently wrong" is false. The agency model means publishers, rather than resellers, set the prices of ebooks. Matter of fact, Crovitz says that Apple's agency model is not only good for Apple, but good for consumers and publishers as well, insisting that instead of conspiring to fix prices, they conspired to fix a broken ebook system in which Amazon controlled almost everything: Publishers conspired to repair an anticompetitive business model. They thought it made no sense for Amazon's Kindle to have a 90% market share and a single loss-leader price of $9.95 for consumers. They were right. Over the past couple of years, thanks to the agency model, the Kindle's market share has fallen to 60% thanks to competition from iPads and Barnes & Noble Nooks, and there is more variation in consumer prices, typically ranging from $5.95 to $14.95. Of noted interested is when Crovitz relates how he met with Apple's Eddy Cue to discuss the terms of revenue sharing for published works. Expecting a better deal than the 30% take Apple generates from apps Crovitz was a bit surprised when Cue told him, "'I don't think you understand. We can't treat newspapers or magazines any differently than we treat FarmVille." As Crovitz states: "It was a sobering reminder that traditional media brands have no preferred place in the new digital world."
YouTube gives live video streamers better production tools, ways to make money
It's been about a year since YouTube took the beta tag off of its live video streams and to celebrate it's flipping the switch on a few new features. One major way to pull in better content is to allow its publishers to profit from it, and now they can either by charging viewers pay-per-view-style or through instream ads. On the backend they have improvements like a guided flow to follow before events go live and real time data breaking down their viewership by geography and format. Finally, Google is also provided Wirecast for YouTube Live free of charge, a bit of software that it says allows partners to do all the production (capture, switching between sources, live effects and overlays and more) necessary for "professional looking" live events. There's more information available after the break, but as long as this means we never have to see another jump cut vlog then we're all for it.
Blizzard and NetEase renew license deal for WoW in China
World of Warcraft may be bleeding subs in America thanks to newer competition, but don't tell that to Chinese publisher NetEase. The firm just renewed its licensing deal with Blizzard, which will cover localization and operation considers through 2015. NetEase operates WoW in mainland China (and has since 2009); it also handles Warcraft III, Starcraft II, and Battle.net distribution duties. GamesIndustry.biz notes that the deal was consumated "just ahead of the launch of the fourth WoW expansion, Mists of Pandaria, which is widely regarded as being designed with the Chinese market in mind."
Conde Nast to track iPad readership
It's been two long years for advertisers working with Conde Nast and their digital magazines. Until now, the publication has provided advertisers with only minimal details on its digital readership. An AdAge report suggests this is all about the change. Because of the newness of the medium, Conde Nast had to develop new tools and new ways to gather significant data from iPad, Kindle and Nook readers. The publishing company has ironed out some of the kinks and is ready to provide regular data on: the magazine's paid tablet subscriptions and single-copy sales during the reporting period the number of readers that actually opened the issue's tablet edition, including print subscribers using their complimentary digital access the total number of times that readers opened it and the time that readers spent with it The is welcome news to advertisers like Robin Steinberg, Executive Vice President and Director of publishing investment and activism at MediaVest, who said, "There is no doubt this is not only a good move but the right move."
Kickstarter-funded PXL Magazine debuts on the iPad
Randy Nelson is a former colleague of mine over at Joystiq, and he stepped away from our gaming-focused sister site last year to follow his own path. Part of that path includes a new gaming magazine project called PXL, which Nelson posted on Kickstarter back in January. With a humble budget of $3,500, the project got funded quickly, and a few months later, the first issue of PXL is now available in the App Store. The completely tablet-based digital magazine is an interesting experiment for Nelson, and at this point, he's locked in for quite a while, since the Kickstarter project sold full subscriptions for up to a two-year period. "The Kickstarter experience was awesome," he told me. "Beyond just being instrumental in making the magazine a reality, it worked really well as a place for us to keep in touch with backers, get their feedback on things, and really gauge how excited people were for what we were doing." PXL will use work from freelancers (and the first issue has five or so contributors), but at this point, most of the publishing work in the first issue's 67 pages is being done by Nelson and his girlfriend. PXL is a partnership with a company called Mag+, which allows Nelson to publish both to the App Store and to subscribers pretty easily, and he says most of the hiccups didn't come from putting the content together (Nelson's worked on a few gaming publications, including Joystiq and PSM in the past), but from actually going through Mag+'s process. "There are a lot of requirements to meet," he says, "in terms of making sure you have the right information and assets ready for them for review -- lots of boxes to tick -- but other than the wait, about five days, the process was smooth." Nelson says the magazine is "off to a slower start than I was hoping or think it deserves, but of course I'm biased," he says. There's a free app to download first, and then you can buy the magazine at 99 cents per issue, or 12 issues for $9.99. PXL will be compatible with the new iPad as soon as the latest update goes through, and while the first issue, out a little while ago, won't be Retina-ready right away, the second issue will, and the first issue will get "remastered" soon. Nelson's also working on a site for the magazine, and there are some interesting plans along those lines as well, like archives of various reviews and news online, and there will be new in-app content available in the app every Friday. It sounds like deciding to publish on the iPad has been a successful experience for Nelson so far, even if the magazine is taking a little while to reach its audience. If you're interested in checking it out and seeing a prime example of how Apple's tablet is making independent publishing easier than ever, you can pick it up from the App Store right now.
The Encyclopaedia Britannica is going out of print
It was probably inevitable, but on Tuesday, it became official: the Encyclopaedia Britannica is finally going out of print. The news was confirmed yesterday by Jorge Cauz, president of Chicago-based Encyclopaedia Britannica Inc., who told the New York Times that his company has decided to completely abandon print operations, in favor of its online platform. The announcement marks the end of a remarkable 244-year run for Britannica and its leather-bound tomes, which at one point stood as a hallmark of middle class living rooms and libraries. In fact, it's been barely two decades since the company reached its high water mark, when it sold some 120,000 sets back in 1990. Once the internet came into full bloom, however, Britannica's sales soon plummeted. In 2010, the publisher sold just 8,000 sets, leaving an additional 4,000 unsold copies to gather dust in a warehouse.Tuesday's announcement may mark the end of an era, but Cauz seems to have come to terms with Britannica's decision, calling it a "rite of passage." He's also eager to devote more time to his company's website, which will look to chip away at Wikipedia's market hegemony. Cauz, however, believes the two platforms can (and must) co-exist, because they fill two different roles. "We cannot deal with every single cartoon character, we cannot deal with every love life of every celebrity," he explained. "But we need to have an alternative where facts really matter. Britannica won't be able to be as large, but it will always be factually correct."
German government proposes to charge search engines for excerpting news sites
A German government committee is proposing changes that could force search engines operating in the country to pay for using news excerpts. The plans involve setting up a department to charge royalties from sites that aggregate news feeds, and covers them for 12-months from date of publish. This isn't the first country to attempt to protect publishers' material, with the Newspaper Licensing Agency in the UK also performing a similar role. Before you hide your news blog from German eyes, the ruling will only affect commercial outfits.Germany's publishing executives have been pushing for such a move since a case in Belgium that saw Google News forced to stop excerpting articles. Unsurprisingly there is strong support from the industry, with 149 execs from the country already having petitioned the government with a "Hamburg Declaration on Intellectual Property Rights" proposal in 2009, and both the German Federation of Newspaper Publishers and Association of German Magazine Publishers also campaigning for change. Now that the committee has laid down clear plans, it remains to be seen if or how they will be implemented, but with the nation's track record for pulling no punches where technology is concerned, search engines might have to prepare for a rapid change in policy.
Random House drastically raises the price of e-books for libraries
Oddly, Random House deciding to triple the price of its e-books for libraries is being considered a compromise. While others, like Penguin, are pulling their electronic tomes from the virtual shelves of our lending institutions, Random House is at least willing to still play ball -- even if it's making its wares prohibitively expensive. Now titles from the company start at $25, with many popular books going for more than $100, though, releases are available on day one and wont have an expiration date. Obviously, the fact that e-books can be pirated and never need to be replaced as their pages tear or bindings wear down is of concern to publishers that are losing out on a continuous stream of revenue. However, many of our libraries are underfunded and will likely balk at the new sky high prices. But, we suppose, a higher one-time cost is easier to swallow than an annual licensing fee.
Zinio caves to begging, says BlackBerry PlayBook app landing in March
Zinio's magazine app has certainly made the rounds -- Android slabs, the Kindle Fire, the iPad and even the ill-fated TouchPad have had their shining moment with the digital service -- but months of "consideration" for their platform have BlackBerry PlayBook owners feeling left out in the cold. Zinio, however, recently tweeted that a PlayBook app is coming "real soon," and one prospective customer decided to fish for more details by taking drastic measures: good, old, greasy bribery. The enterprising Twitter user promised to subscribe to more magazines if the company would tell him when the app is coming out and, well, it actually worked. PlayBook owners can apparently expect to read mags like Rolling Stone, Maxim and The Economist via the Zinio app by "mid March." Coupled with the release of BlackBerry PlayBook OS 2.0 on Feb. 21, it seems like RIM's faithful tablet owners are finally starting to get some much needed attention.
iBookstore adds screenshots, promo codes, and more for publishers
iTunes Connect has sent out a letter to content publishers detailing some changes and improvements to the iBookstore. Just like the App Store, the iBookstore now allows publishers to issue promo codes for content sold on the store -- up to 50 free codes distributable to book reviewers. Publishers can also submit screenshots of the book, which will be particularly useful for multimedia content produced via iBooks Author. Just like screenshots for the App Store, Apple is very specific on what formats it will accept: 1024 x 768 or 768 x 1024 pictures in the RGB color space, formatted as .jpeg, .jpg, or .png. The iBookstore has altered the way it handles pre-orders for content. Now publishers are able to make content available for pre-order without submitting a book cover or any other assets until up to two weeks prior to publication. Covers, book assets, and custom previews must be submitted two weeks prior to publication. The addition of promo codes and screenshots brings iBookstore content more in line with the offerings on the App Store and will no doubt be extremely useful tools to publishers of all sizes, from the biggest publishing houses down to budding self-publishers.
Inkling Habitat interactive e-book publishing platform rolls out to select publishers
It's not another alternative for individual authors looking to self-publish (at least for now), but professional publishers looking to create and distribute interactive e-books now have a new option to consider in the form of Inkling Habitat. Initially available to select publishers in an early adopter program (a broader rollout is planned for later this year), the platform promises to make producing interactive e-books at scale more affordable, with the program itself completely free provided publishers agree to sell their books through Inkling's store. As mocoNews notes, however, Inkling isn't asking publishers for exclusive rights, so they'll also be able to sell them elsewhere if they choose -- the iPad is the initial target platform, with HTML5-based web publishing also planned. The system is also cloud-based, meaning that a group of folks in various locations will be able to collaborate on a single book, something that Inkling hopes will distinguish it further from Apple's own iBooks Author; its CEO even went as far as to use the analogy of Habitat being the Final Cut Pro to iBooks Author's iMovie.
iBooks Author gets new EULA, aims to clear writer's block
We've waxed lyrical about iBooks Author at the technological level, but a good self-publishing platform counts for nothing if authors are put off by its terms and conditions. A particular source of antagonism so far has been the notion that, if an author decides to charge a fee for their iBook, then Apple will claim exclusive distribution rights and prevent them from publishing their work anywhere else. Check out the More Coverage links below and you'll see that a number of writers tore up Apple's licensing agreement and flung it into the proverbial overflowing trash can. Now though, Cupertino has done some re-writing of its own and come up with a new EULA. It clarifies that Apple will only demand exclusive distribution rights over .ibooks files that are created with iBooks Author, rather than the book's content itself. It states that "this restriction will not apply to the content of the work when distributed in [another] form." So, there it is -- writers everywhere can happily go back to tearing up their own work again.
Victory: The Age of Racing changes publishers, burns rubber into beta
It's been quite some time since we last heard from Vae Victis regarding its F2P racing MMO, Victory: The Age of Racing. The game was originally slated to be a 1960s Formula One racing title, but over time it has evolved to take place in a distant, post-apocalyptic future when humanity has been reduced to small pockets of survivors. Maybe said survivors held a council meeting to decide what they should be doing with their time: repopulating the earth, planting sustainable crops, scavenging for food... the choices are endless. But apparently one thing was more important than all that: racing. Victory was originally picked up to be published by GamersFirst, but after three years of deliberation, Vae Victis decided to self-publish the title "to best fulfill each particular need it will have and finally create the best possible product for our beloved players." The official post goes on to announce the initiation of Victory Beta 1, which is "a new version of the game that offers dozens of new features and fixes," such as the addition of a matchmaking system, achievements, new game modes, the Pro class for experienced players, and much more. For the full details, head on over to Vae Victis' blog, and then click on over to the game's official site to get behind the wheel.
NBC News grows a digital publishing arm, plans 30 titles for 2012
Because you can never have your fingers in too many media pies, the powers that be at NBC News are now extending their reach into the eReader space. Under the company's newly minted NBC Publishing imprint, coverage related to current events, docs and bios, in addition to content culled from other NBC Universal divisions, will get a second life as either digital singles (think: longer than an article, shorter than a few chapters) or straight-up eBooks, with about 30 titles slated for this year. The venture, spearheaded by GM Michael Fabiano, will also reportedly serve as a platform for indie authors that rely heavily upon NBC's own archives for sourcing in their work. So, will this brave, new embrace of a 21st century business model manage to wean news junkies off that 24/7 cable drip and back into the Peacock's greedy eager arms? Hard to say until that first title hits virtual stands next month. But when it does, here's to hoping it's more Brian Williams: A Man Mad About Lana Del Rey, than Telemundo: Inside the Telenovela. Just sayin'.
Report: Apple sees 350,000 textbook downloads within three days after iBooks 2 debut
Apple has yet to release any official numbers, but early returns on its new iBooks textbook store are looking pretty promising. According to Global Equities Research, more than 350,000 textbooks were downloaded within three days of the store's debut, along with some 90,000 downloads of the iBooks Author platform. As All Things D explains, Global Equities Research used a proprietary system to compile these numbers and hasn't revealed much about its methodology, but its figures, if accurate, would certainly mark an auspicious beginning to Cupertino's latest "reinvention."
Why McGraw-Hill is selling iBooks for $15
The announcement this morning that textbooks would be sold through the iBookstore wasn't especially surprising. But the price was; full-featured multimedia electronic textbooks being offered for no more than US$15 is exactly the kind of disruptive shakeup the industry needed. While only the K-12 education market is on board so far, I'm looking forward to a future where universities sign up too, and students' book costs drop from the nearly $1000 dollars a year I paid as an undergrad to much more reasonable and manageable levels. One question on many people's minds has been how Apple and the textbook publishers were able to agree on such a low pricing scheme for textbooks. After all, high school textbooks usually cost $75 each, and thus far publishers haven't been well-known for offering electronic versions of published works at a discount; in fact, in a lot of cases ebooks have cost more than their paper versions despite presumably lower distribution and production costs. So, not that anyone's complaining, why the lower prices? AllThingsD asked that question of McGraw-Hill CEO Terry McGraw, and it turns out to have a simple answer. Schools will usually hold onto the paper versions of textbooks for about five years, meaning the publishers are only recouping about $15 per year anyway. Via the iBookstore, textbooks can be sold directly to students (who may or may not be offered payment vouchers from their schools), and from the publishers' perspective, the beauty of this arrangement is that those books can't be re-used or re-sold. After Apple takes its 30 percent cut, publishers will only take $10.50 from a $15 textbook sale, but that's $10.50 they can get from every student, every year, and without the heavy production and distribution costs associated with making and shipping the often giant-sized paper versions of textbooks. It's obviously too early to tell whether this will work out to be a lucrative arrangement for textbook publishers, but just looking at the way the numbers shake out, at the very least it seems that, contrary to initial appearances, $15 isn't such a shockingly low price for textbooks after all.
