Under Armour takes on HQ Trivia with the help of NBA star Steph Curry
The quiz starts when #30 hits his first three-point shot in playoff games.
Facebook and Nike just gave hypebeasts a reason to use Messenger
Selling limited-edition sneakers in augmented reality is the new wave.
Adidas' NYC-inspired shoe was designed using data from runners
And it was brought to life at its robot-staffed Speedfactory in Atlanta.
Nike's 3D-printed textiles make running shoes even lighter
Flyprint could give distance runners the edge they need.
Pizza Hut's 'smart' shoes turn you into a fashionable couch potato
Order a pie and control your DVR with your feet.
Why sneakerheads are leaving eBay for Detroit startup StockX
Now the 'stock market for rare sneakers' wants to sell everything.
Under Armour’s HOVR smart running shoes are more than just a gimmick
They have sensors that measure your cadence, distance, pace, stride and steps.
Nike will reward your workouts with shoes and Apple Music playlists
The more you sweat, the more you earn.
Nike’s 'PlayStation' shoes make hypebeasts out of gamers
The limited-edition PG2s draw inspiration from Sony’s flagship console.