11.02.18 10 Wearables Adidas is using augmented reality to sell limited-edition sneakers The experience will debut at ComplexCon on November 3rd. By E. Alvarez, 11.02.18 save Save share
10.25.18 10.25.18 in Internet Nike upset hypebeasts with accidental Android-exclusive SNKRS drop The Off-White "Queen" sold out in seconds, before iPhone users even had a chance. By E. Alvarez, 10.25.18 save Save share View
09.20.18 09.20.18 in Wearables Jordan XXXIII adds lacing tech 'informed' by Nike's HyperAdapt It's like the self-tightening sneaker, except it's yourself doing the work. By R. Lawler, 09.20.18 save Save share View
08.19.18 08.19.18 in Opinion After Math: What could go wrong? Numbers, because how else will you calculate your probability of success? By A. Tarantola, 08.19.18 save Save share View
08.14.18 08.14.18 in Wearables Reebok's first plant-based shoes go on sale for $95 Save the planet by putting cotton and corn on your feet. By J. Fingas, 08.14.18 save Save share View
08.03.18 08.03.18 in Business Sneaker Con bets NFC will keep fakes off its new shoe-selling app The company is turning to tech to get ahead of the competition and scammers. By E. Alvarez, 08.03.18 save Save share View
07.16.18 07.16.18 in Wearables Adidas pledges to only use recycled plastics by 2024 Your shoes and athletic gear will be that much more eco-friendly. By J. Fingas, 07.16.18 save Save share View
07.07.18 07.07.18 in Internet Adidas brings Yeezy reservations to its main app The company is folding its Confirmed app in the coming weeks. By E. Alvarez, 07.07.18 save Save share View
05.02.18 05.02.18 in Mobile Under Armour takes on HQ Trivia with the help of NBA star Steph Curry The quiz starts when #30 hits his first three-point shot in playoff games. By B. Steele, 05.02.18 save Save share View
05.01.18 10 05.01.18 in Mobile Facebook and Nike just gave hypebeasts a reason to use Messenger Selling limited-edition sneakers in augmented reality is the new wave. By E. Alvarez, 05.01.18 save Save share View
