Shorts
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YouTube Music debuts Samples, a TikTok-style feed for music discovery
In the last few years, basically every platform of consequence has made its own take on TikTok's signature scrolling feed of vertical videos. YouTube Music is the latest. Today, the app will get a vertical video feed called Samples that YouTube describes as a one-tap way to quickly sample and find new music.
YouTube is deactivating links in Shorts videos to combat spam
The move follows other anti-spam measures.
YouTube is adding more creator tools to Shorts to help it take on TikTok
YouTube is adding a bunch of creation tools in Shorts, starting with Collab, which lets users record short-form videos in a split screen format with other Shorts or regular clips.
YouTube will begin sharing ad revenue with Shorts creators on February 1st
Starting today, YouTube is rolling out a new Partner Program agreement ahead of February 1st, when creators can begin earning ad share revenue on their Shorts views.
YouTube is bringing affiliate shopping features to Shorts
After announcing it would share ad revenue with Short creators earlier this year, YouTube is experimenting with more revenue streams for the service.
Google buys an AI avatar startup to take on TikTok
Google has quietly acquired a startup that was working on using AI to generate avatars for social media users and brands.
YouTube's new tool makes any video a TikTok-like Short
YouTube has introduced a new tool that makes it easier for creators to turn regular videos into Shorts, it announced in a community update
YouTube Shorts has over 1.5 billion monthly users
YouTube has topped 1.5 billion monthly signed-in users, suggesting it's competing well against TikTok.
YouTube gives Shorts creators the ability to remix most videos
Shorts are also coming to the web and the tablet app.
YouTube (mostly) abandons its original content ambitions
YouTube is shrinking its Originals program to focus on Shorts, its Black Voices Fund and shopping.
YouTube starts paying Shorts creators from its $100 million fund
In the last few years, many of the biggest social media companies have been throwing money at creators, trying to get them to embrace their platforms and bring loyal audiences to their apps. Earlier this year, YouTube announced a $100 million fund specifically to pay creators who use the platform's new Shorts format, which just came out of beta and rolled out to 100 countries last month. That fund is now live as of today, so the company is dropping more details on how you can get paid.
YouTube Shorts are now available in 100 countries globally
YouTube is expanding the availability of Shorts to the than 100 countries.
YouTube's TikTok competitor Shorts expands to the US
Last fall, YouTube introduced Shorts, a short-form video platform that competes directly with TikTok (as well as other TikTok clones like Instagram’s Reels. While YouTube users from all around the world have been able to view Shorts, only people in India had initial access to the Shorts creation tools built into the YouTube app. That changes today, as the company announced the Shorts beta is expanding to the US.
YouTube's 2021 updates focus on Shorts, streamer donations and online shopping
YouTube’s Chief Product Officer Neal Mohan has revealed the new features and products we can expect to arrive on the platform this year, starting with the US expansion of its TikTok-like video format called Shorts.
YouTube is launching a short-form video format to compete with TikTok
YouTube is launching a new 15-second video format to compete with TikTok and Reels.
Netflix puts free documentaries on YouTube for students and teachers
To help teachers and students learning from home during the COVID-19 pandemic, Netflix is making a handful of documentaries available for free on its Netflix US YouTube channel. At the moment, there are 10 documentary films and series available, including 13th, Babies, Chasing Coral, Knock Down the House and Our Planet. Each comes with educational resources, like discussion questions, ways to take action and more info.
YouTube may counter TikTok with a feed of video 'Shorts'
YouTube may be worried that TikTok is luring away its viewers. Sources talking to The Information claim YouTube is readying a Shorts feature in its mobile app that will include a remarkably familiar-sounding feed with short videos from fellow users. You could take advantage of YouTube's extensive song licensing to add the soundtrack of your choice, too. Shorts would be available by the end of 2020.
Disney introduces Star Wars to kids with a series of animated shorts
If you've wanted to bring your kids into the world of Star Wars but weren't entirely sure if they were ready for the movies, Disney's upcoming animated shorts might be your answer. On November 30th, the company will debut six animated shorts on StarWarsKids.com as well as a new Star Wars Kids YouTube channel, with the goal being to introduce younger audiences to Star Wars stories. More shorts are set to follow in December and throughout 2019. Collectively called Star Wars Galaxy of Adventures, the shorts will pair new animation and scenes with dialogue, music and sound effects from the original films.
Robotic shorts can shave minutes off a marathon time
In marathons, milliseconds matter. A split-second can be the difference between victory and defeat; between setting a record and coming in second. So, it's a big deal when a team of Harvard engineers reveal a pair of shorts that reduce an average marathon time from 9:14 minutes/mile to 8:49 minutes/mile.
What becomes of a failed app: It tries to become the next Snapchat
A few days ago, a new app called Shorts arrived in the app store. The app lets you share your camera roll with anyone who's interested -- it's okay, you get to choose which photos and videos you want shared -- with the idea that your friends and family will get a peek into your everyday life, and vice versa. Creator Paul Davison likened it to a lifestream, where the mundane becomes entertainment, where oversharing is encouraged, where the meaning of "TMI" is pushed to the bleeding edge. "It's the most personal and intimate thing we've ever created," he said.