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  • A closer look at Nike's Adapt BB auto-lacing basketball shoes

    by 
    Edgar Alvarez
    Edgar Alvarez
    01.16.2019

    Back in December of last year, Nike revealed during its quarterly earnings call that it was getting ready to introduce a $350 self-lacing basketball shoe. Ever since, sneakerheads have been highly anticipating the successor to the 2016 HyperAdapt 1.0, Nike's first consumer-grade sneaker with power laces. And now it's finally here. Enter the Adapt BB, an auto-lacing, app-controlled basketball shoe that's packing a ton of technology inside it. The highlight here, as you might expect, is a smart motor that automatically adjusts the lacing system to fit perfectly around your foot as soon as you put the shoe on.

  • Nike

    Nike's Adapt BB is an app-controlled, self-lacing basketball shoe

    by 
    Edgar Alvarez
    Edgar Alvarez
    01.15.2019

    We knew they were coming, but Nike has officially introduced its first self-lacing basketball shoes, the Adapt BB. These new sneakers are designed to provide a "truly customized fit for every basketball player," according to the company, thanks to a power-lacing system called FitAdapt that can be adjusted manually or with a smartphone app. The sportswear giant says that over the course of a basketball game, a player's foot can expand almost a half-size, which can affect their comfort level and ultimately have an impact on their movement and performance on the court. That's the problem Nike is looking to solve with Adapt BB.

  • Nike

    Nike teases self-lacing shoes you can control from your phone

    by 
    Edgar Alvarez
    Edgar Alvarez
    01.14.2019

    Ahead of the launch of its first self-lacing basketball shoes this week, Nike just posted a major tease to get people hyped. And while we can't see what the sneakers actually look like, it does appear you'll be able to adjust their power laces using your smartphone, based on a video featuring various NBA athletes trying them out. This would be a notable change compared to the HyperAdapt 1.0 from 2016, which had no wireless connectivity and, instead, came with physical power buttons that let you lace up the shoes. Another big difference is that the upcoming self-lacing sneakers are only expected to cost $350, much less than the $720 of the original HyperAdapts. That's all we know so far, but we'll find out everything about "the future of the game" of basketball tomorrow, so stay tuned to our site for more coverage from Nike's event.

  • Nike

    Nike's first self-lacing basketball shoes go on sale in 2019 for $350

    by 
    Richard Lawler
    Richard Lawler
    12.20.2018

    If you've always wanted to play basketball in a pair of self-lacing shoes like Marty McFly's Nike Mags, you will get your chance next year. On the company's quarterly earnings call executives revealed plans for an "Adaptive" performance basketball shoe in 2019 that will cost around $350. Two years ago we got our first look at the HyperAdapt self-fitting technology in a $720 low-cut training shoe, but this technology will be cheaper and probably lighter, and obviously more athletically-inclined than the 2015 Nike Mag (shown above).

  • adidas Running/YouTube

    You can try on the latest Adidas sneaker drop on Snapchat

    by 
    AJ Dellinger
    AJ Dellinger
    12.11.2018

    Adidas is dropping its all new Ultraboost 19 running shoes later this week, but you won't have to wait in line to get a look at them. The company is partnering with Snapchat to offer an augmented reality-powered preview. Sneakerheads will be able to use the Snapchat lens to see exactly how the shoes will look laced up on their feet before they are officially available on December 15th.

  • Nike’s new PlayStation sneakers pay homage to Sony’s classic console

    by 
    Edgar Alvarez
    Edgar Alvarez
    11.28.2018

    The first week of December couldn't get much better for PlayStation fans. On top of the launch of Sony's miniature PS Classic on December 3rd, Nike also has something in store for them in the next few days. On December 1st, the sportswear giant will launch the second edition of its PlayStation-themed signature basketball shoes, designed for NBA superstar Paul George. Like the original shoes from earlier this year, the new PG 2.5 x PlayStation are inspired by Sony's gaming console, but this pair takes all of its cues from the original PlayStation rather than the PS4.

  • Noah Graham via Getty Images

    Nike's latest PlayStation shoe celebrates a classic look

    by 
    Richard Lawler
    Richard Lawler
    11.22.2018

    After turning gamers into hypebeasts with a PlayStation-themed Nike release earlier this year, Paul George debuted a console-themed version of his PG 2.5 sneaker in a game tonight against the Golden State Warriors. Appropriately timed near the release of the PlayStation Classic mini-console, this PG 2.5 X PlayStation pair pays homage to the original system with its original gray color plus a PS logo on the tongue of the left shoe. Alone, it doesn't quite match the cool factor of the DualShock-like PG2 PlayStation's light-up tongue, (these still light up) but it will still have the consistent flair even after its batteries wear out. Other PlayStation Nikes have focused on the Air Force 1, which saw a QuickStrike release last year at E3 (we doubt that will happen in 2019 for obvious reasons) after limited releases in 2006 and 2009. If you'd like to get a pair of these, keep an eye on Nike's SNKRS app and "select" retailers December 1st.

  • Adidas is using augmented reality to sell limited-edition sneakers

    by 
    Edgar Alvarez
    Edgar Alvarez
    11.02.2018

    It's never been easy to buy limited-edition sneakers, especially for consumers who may not have the same resources as a reseller. This can be anything from automated scripts (aka bots), to an army of people waiting in line outside a store ready to take all the stock. That's why brands such as Nike and Adidas are using technology to try to even the playing field for everyone, be it through random launches on an app or by using experiences based around emerging mediums like augmented reality. On November 3rd and 4th, at ComplexCon in Long Beach, California, Adidas Originals will debut a new AR feature that's going to let attendees buy some of the hottest shoes of the year -- including its Dragon Ball Z collaboration.

  • Vans

    Vans' NASA collection is built for sneakerheads and space nerds

    by 
    Saqib Shah
    Saqib Shah
    11.02.2018

    Vans is continuing its run of iconic collections with the release of a NASA "Space Voyager" line that spans sneakers, clothing, and accessories. Inspired by the textures and features of the space agency's original gear, the items include two variations of Vans' popular Sk8-Hi shoes with detachable velcro patches emblazoned with the Voyager 1 and 2 and Apollo 11 logos respectively.

  • Nike

    Nike upset hypebeasts with accidental Android-exclusive SNKRS drop

    by 
    Edgar Alvarez
    Edgar Alvarez
    10.25.2018

    Nike introduced its shoe-selling app SNKRS in 2016, but it wasn't until nearly a year later that it rolled out an Android version. Even today, some of the app's best features (like a way to buy sneakers using augmented reality) are exclusive to iOS. Which, as you can imagine, causes frustration among Android users. But, today, the tables were flipped, even if it may not have been intentional. During Thursday's surprise launch of Nike's "Queen" Blazer Mid, a collaboration with streetwear designer Virgil Abloh, his brand Off-White and tennis superstar Serena Williams, SNKRS users on Android were able to get access to the pair before their iOS counterparts. And, as you might expect, hypebeasts with an iPhone were not happy.

  • SIPA USA/PA Images

    GOAT sneaker marketplace partners with NBA player Kyle Kuzma

    by 
    Kristen Bobst
    Kristen Bobst
    10.17.2018

    Online sneaker marketplace GOAT announced that Los Angeles Lakers forward Kyle Kuzma will serve as the company's brand ambassador. Today's announcement marks the first partnership between a sneaker reselling platform and a professional athlete. During this NBA season, GOAT will outfit Kuzma with 'rare and highly-coveted Nike sneakers,' which he'll wear both on and off the court

  • Engadget

    Sony's FES team and New Balance made an e-paper sneaker

    by 
    Jamie Rigg
    Jamie Rigg
    08.31.2018

    The FES Watch was an e-paper fashion accessory borne out of Sony's interesting idea incubator, First Flight. It was one of the earliest products to make it onto Sony's domestic crowdfunding platform, and it was successful enough to warrant a second-generation product, the more intricate FES Watch U. It's rare to see the e-paper timepieces outside of Japan, but the FES team are here at Sony's IFA booth with a new concept product: A sneaker with e-ink soles and side detailing created in collaboration with New Balance.

  • Sneaker Con

    Sneaker Con bets NFC will keep fakes off its new shoe-selling app

    by 
    Edgar Alvarez
    Edgar Alvarez
    08.03.2018

    Buying limited-edition sneakers, like Kanye West's Yeezys, isn't easy. Whether they drop on a site, in an app or a brick-and-mortar store, they often sell out in minutes, sometimes seconds. This sense of scarcity is what's behind the growth of secondhand online sellers such as StockX and GOAT, where you can find basically any hyped shoe that's ever been released by Adidas or Nike... for a premium, of course. What makes these sites popular is that they guarantee authenticity. With StockX, for instance, any pair you get from it comes with a QR code verification tag, but that's only for internal use. GOAT, meanwhile, sends you a letter saying the shoes have been authenticated. But these are decidedly low-tech and not particularly transparent solutions. Sneaker Con, a company that hosts conventions for sneakerheads all over the world, is hoping to add a 21st-century twist to the authentication game.

  • Adidas brings Yeezy reservations to its main app

    by 
    Edgar Alvarez
    Edgar Alvarez
    07.07.2018

    Since 2015, Adidas has been letting customers reserve highly coveted sneakers (like Kanye West's Yeezys) through its Confirmed app. But that's about to change in the coming weeks. According to a message the company is displaying in Confirmed, the application's features will soon move into the main Adidas app, which was launched in November of last year. Back then, Joseph Godsey, head of digital brand commerce at Adidas, told Engadget that limited-edition drops could be coming to the Adidas app down the road. And, well, it looks like that's finally about to happen.

  • Engadget

    Facebook and Nike just gave hypebeasts a reason to use Messenger

    by 
    Edgar Alvarez
    Edgar Alvarez
    05.01.2018

    Nike hasn't been coy about how much it loves using augmented reality to sell hyped sneakers, since the technology can be used to fight the bots (automated systems) that are so beloved by resellers. And today, at the F8 developers conference, Facebook revealed a partnership with the sportswear giant that will let sneakerheads buy limited-edition pairs through the Messenger app... in AR. To show this feature off, Nike dropped a pair of Kyrie Irving signature shoes during the F8 opening keynote, which were dubbed the "Red Carpet" and sold out within minutes after the Facebook announcement.

  • Adidas' NYC-inspired shoe was designed using data from runners

    by 
    Edgar Alvarez
    Edgar Alvarez
    04.25.2018

    When I woke up this morning, I didn't imagine I'd spend part of my day inside a massive shipping container on a parking lot right under the Brooklyn Bridge. But that's exactly what happened earlier today. The occasion? Adidas invited members of the media to an event where it showcased its latest running shoe, the AM4NYC, a New York City-inspired silhouette that was designed using sensor data and feedback from local runners. Not just that, but the sneaker was actually made at the company's robot-staffed Speedfactory in Atlanta, an automated assembly line that combines craftsmanship with speed to create custom footwear.

  • Pizza Hut's 'smart' shoes turn you into a fashionable couch potato

    by 
    Edgar Alvarez
    Edgar Alvarez
    04.02.2018

    When it comes to fast-food PR stunts, Pizza Hut doesn't hold back. Seriously, this is the company that's made a jacket that keeps you as warm as, well, a pizza. The ridiculous garment came with the same insulating materials as those used in Pizza Hut's delivery pouches, including an inner pocket where you can fit a naked slice to take on the go, because why not. But, as mind-boggling as the parka is, Pizza Hut's best stunt might be the Pie Tops II, a pair of sneakers that let you order a pie and control your DVR right from the tongues.

  • Nike

    Snapchat is selling more than just crappy merch (updated)

    by 
    David Lumb
    David Lumb
    02.19.2018

    Weeks ago, Snap opened up an in-app Snapchat store to sell merch, which appeared to be an attempt to open up a new revenue stream. But it looks like it will offer more than just dancing hot dogs. During yesterday's NBA All-Star game in Los Angeles, the Jordan brand held a community concert that doubled as a sneaker drop for yet-unreleased shoes, which attendees could buy by scanning a custom code using the Snapchat app.

  • Timothy J. Seppala / Engadget

    Why sneakerheads are leaving eBay for Detroit startup StockX

    by 
    Timothy J. Seppala
    Timothy J. Seppala
    02.16.2018

    Buying a pair of new rare sneakers is harder than reselling them on StockX. To buy new, the Yeezy or Jordan gods have to smile upon you, giving you that winning raffle ticket at a local store or letting you beat the bots online. To resell, all you have to do is go to the StockX website and set a price. You don't take photos or haggle with potential buyers. Instead, you look at what price the shoes are selling for and list your pair at whatever amount you think someone will pay for them. Like a stock exchange, buyer and seller identities are kept from one another. StockX acts as a middleman, only releasing payment once it verifies that goods are authentic. It's this simplicity that has helped the company earn so many loyal users. StockX was founded in 2015 after Quicken Loans founder and CEO Dan Gilbert bought Campless -- an online repository for sneaker sales data -- from Josh Luber. As part of the purchase, Luber moved from his native Philadelphia to the Detroit metro area, taking up the mantle of StockX CEO and working from Gilbert's One Campus Martius building downtown. In a little under three years, the company has become the go-to source for buying rare high-end shoes and streetwear.

  • Under Armour’s HOVR smart running shoes are more than just a gimmick

    by 
    Edgar Alvarez
    Edgar Alvarez
    02.09.2018

    As fascinating as shoes like Nike's "PlayStation" PG2s or Adidas' "4D" Futurecrafts are, those particular models don't offer many (if any) benefits to avid runners. They're more geared toward sneakerheads than anyone else. But, that doesn't mean there aren't any tech-oriented pairs designed for people who enjoy running, be it casually or on a regular basis. That's exactly the demographic Under Armour is going after with its HOVR connected shoes, which consist of two different versions: a low-top (the Sonic) and a mid-top (the Phantom, pictured here).