For Nike, augmented reality is the perfect way to sell hyped sneakers
The technology has become the company’s unexpected weapon against bots.
Nike's secret weapon against sneaker bots: Augmented reality
The company says it 'has come very close' to beating the auto-buying tool.
Nike made me a pair of custom sneakers in 46 minutes
It'll probably take you longer to pick a design than it does to make them.
Nike can make a pair of custom shoes in under an hour
Unfortunately, you'll need an invite to get a pair.
Nike's self-lacing HyperAdapt goes on sale again this weekend
A new 'Red Lagoon' colorway will be available in five locations.
Yes, Big Baller Brand shoes will be in NBA 2K18
Player faces, shoes and accessories have been rescanned for more realism.
When tech nostalgia goes too far
Just because you can doesn't mean you should.
Nike’s SNKRS app uses AR to help you buy limited-edition shoes
Have at it, hypebeasts.
Adidas will sell more shoes partially made with ocean trash
It’s all part of the company’s ongoing sustainability efforts.