Why sneakerheads are leaving eBay for Detroit startup StockX
Now the 'stock market for rare sneakers' wants to sell everything.
Under Armour’s HOVR smart running shoes are more than just a gimmick
They have sensors that measure your cadence, distance, pace, stride and steps.
Nike will reward your workouts with shoes and Apple Music playlists
The more you sweat, the more you earn.
Nike’s 'PlayStation' shoes make hypebeasts out of gamers
The limited-edition PG2s draw inspiration from Sony’s flagship console.
Nike’s ‘PlayStation’ PG2s are like a DualShock for your feet
Paul George's new signature shoe lights up, vibrates and glows in the dark.
These smart shoes alert you if your grandma falls
The E-Vone footwear is designed for older adults and construction workers.
Adidas will keep the Futurecraft 4D hype rolling in 2018
But its shoes with 3D-printed midsoles are still hard to find.
Adidas’ first shopping app is also a personalized news feed
You'll get blog posts, videos and updates from athletes who endorse the brand.
For Nike, augmented reality is the perfect way to sell hyped sneakers
The technology has become the company’s unexpected weapon against bots.