Sneaker Con bets NFC will keep fakes off its new shoe-selling app
The company is turning to tech to get ahead of the competition and scammers.
Adidas brings Yeezy reservations to its main app
The company is folding its Confirmed app in the coming weeks.
Facebook and Nike just gave hypebeasts a reason to use Messenger
Selling limited-edition sneakers in augmented reality is the new wave.
Adidas' NYC-inspired shoe was designed using data from runners
And it was brought to life at its robot-staffed Speedfactory in Atlanta.
Pizza Hut's 'smart' shoes turn you into a fashionable couch potato
Order a pie and control your DVR with your feet.
Snapchat is selling more than just crappy merch (updated)
At an exclusive event, users buy could buy Jordan sneakers, of all things.
Why sneakerheads are leaving eBay for Detroit startup StockX
Now the 'stock market for rare sneakers' wants to sell everything.
Under Armour’s HOVR smart running shoes are more than just a gimmick
They have sensors that measure your cadence, distance, pace, stride and steps.
Nike will reward your workouts with shoes and Apple Music playlists
The more you sweat, the more you earn.