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Nike’s 'PlayStation' shoes make hypebeasts out of gamers
It's not often we see a shoe that appeals to both the sneakerhead and gamer communities. But Nike managed to do exactly that with the PG2, the second signature model of professional basketball player Paul George, which features a design inspired by Sony's PlayStation console and its DualShock controller. Nike says that George, who plays for the NBA's Oklahoma City Thunder, worked closely with PG2 designer Tony Hardman to create an on-court shoe that would represent his love for gaming and, specifically, the PlayStation.
Nike’s ‘PlayStation’ PG2s are like a DualShock for your feet
Nike has never been afraid to use different technologies to experiment with its sneakers. After all, this is the company that brought you the Mag and HyperAdapt, two shoes powered by auto-lacing mechanisms. And while its latest basketball silhouette isn't as tech-forward as those, there's still plenty to like here, especially if you're both a sneakerhead and an avid gamer. Meet the PG2, Paul George's new signature shoe, which Nike created in collaboration with Sony and was inspired by the PlayStation. Sorry, Xbox, maybe next time.
These smart shoes alert you if your grandma falls
We've seen our fair share of smart shoes at CES in the past, including a pair you can "lace up" using your smartphone. And today, at CES, we came across some more interesting footwear. What you see above are the "smart shoes with falling alert," created by a French startup called E-Vone. As the name suggests, the kicks feature a system that will notify friends, family or medical services if the person wearing them happens to take a fall. The company says they're designed for older adults (like your grandma or grandpa), as well as construction workers, hikers or anyone who feels like they may require assistance if they're alone indoors or outdoors.
Adidas will keep the Futurecraft 4D hype rolling in 2018
Despite tons of hype, 3D-printed sneakers are still hard to find. While we know that Adidas plans to produce more than 100,000 pairs of its Futurecraft 4D kicks by the end of this year, the leakers at Yeezy Mafia indicate they will remain an extremely limited item for now. Recent posts have shown off some samples including a white/ash green pair due for friends and family only, and the blue-tint pair above, which is a collaboration with Taiwanese shop Invincible. That should arrive in March at Consortium stores (the ones that usually have its hard-to-get releases) for $400. Still, 2018 is "the year of 4D" and its Digital Light Printing process so keep an eye on those apps.
Adidas’ first shopping app is also a personalized news feed
It's hard to believe that Adidas hasn't had its own shopping app, considering that we're living in the age of the smartphone. But that's all about to change. Today, the German sportswear giant is introducing its (aptly named) "Adidas" application, which will let iOS and Android users buy products without having to go to their web browser. Adidas says the app is designed to offer an experience tailored for every consumer, based on the type of gear you're into or the sports you play. The main idea is for you to have personalized product recommendations, and the more you use the app with your account, the better it'll be at knowing your taste.
For Nike, augmented reality is the perfect way to sell hyped sneakers
Buying limited-edition shoes is complicated and not as fun as it should be. The rise of violence in sneaker culture (people have been murdered for a pair of Air Jordans) led companies like Nike to launch hyped products almost exclusively on digital channels. But selling sneakers on a website, or doing raffles on Twitter, came with challenges of its own. That's because resellers started using bots, automated computer scripts, to buy or reserve pairs faster than a human could. If you couldn't enter an address and credit-card number in a matter of seconds, whatever you were hoping to get was going to be sold out.
Nike's secret weapon against sneaker bots: Augmented reality
As resellers of coveted Nike shoes continue to use bots, automated systems that can make purchases faster than humans, the company has been trying to find ways to stop them. And while doing things like in-store or online raffles have evened the playing field for shoppers -- particularly those who want to wear the items they buy, not sell them for a profit -- the process still isn't perfect. But augmented reality, a technology that's all the rage right now, could change that in the near future.
Nike made me a pair of custom sneakers in 46 minutes
Last week, Nike announced the launch of its Makers' Experience, an invite-only, limited-time event where people can design a pair of shoes and have them made in less than hour. And today we had the chance to check it out for ourselves at the company's By You Studio in New York City, a space created to take you through the process of making your own custom shoe from start to finish. That means being able to choose from a set of four different graphic packs, including the camouflage pattern pictured above, and the colors you want on the upper of your sneakers. The midsole will be white by default.
Nike can make a pair of custom shoes in under an hour
If you've been itching for a custom pair of kicks, then you'll want to take note of Nike's latest announcement. This month, the athletic company will open Nike Makers' Experience at the Nike By You Studio in New York. Part of that experience is the ability to create Nike shoes with a custom look. And you don't even have to wait for them: From start to finish, the process takes less than 90 minutes -- significantly faster than something like Nike's Bespoke iD process that takes 6 - 8 weeks for delivery.
Nike's self-lacing HyperAdapt goes on sale again this weekend
If you're still chasing the Marty McFly dream, Nike's self-tightening shoe is coming around for the second time this weekend. While a few pairs of the $720 HyperAdapt 1.0 were available late last year, the company is rolling more out around the world over the next few months. That includes the original Black/White-Blue Lagoon color scheme, as well as a Black/White-Red Lagoon colorway that launches tomorrow. An online draw via the SNKRS app already passed, but interested parties can visit the NikeTown New York, Nike SoHo, Nike Chicago, The Grove, and Nike San Francisco locations this weekend to join a draw for a chance to purchase them.
Yes, Big Baller Brand shoes will be in NBA 2K18
As the fall sports seasons draw closer, we're also getting more information about the fall sports games. NBA 2K18 has highlighted its position as the dominant hoops game -- and squelched the release of NBA Live 18's demo -- by drip feeding tidbits like player ratings and screenshots. This means that not only are players excitedly tweeting out their ratings to start this year's game, but we're also getting a look at what they'll wear on their feet.
When tech nostalgia goes too far
Nintendo had a bonafide smash on its hands with the NES Classic. And it looks like the SNES mini console will fly off of store shelves just as quickly. But it's not the only company looking to cash in on your nostalgia. Nowadays, there are reboots of TV shows like Twin Peaks and MST3K. Oh, and how about Netflix's Stranger Things, a series that's basically a love letter to the 80s? These are all examples of nostalgia products done right. But not everything we've seen in recent years has been as great as you would have hoped. Because, seriously, do you really want one of the Furbys pictured above watching you sleep? And who would be caught dead toting around a Tamagotchi in 2017? You know what, maybe that is you, and who are we to judge? But if you ask us, these 10 things probably took our retro obsession a little too far.
Nike’s SNKRS app uses AR to help you buy limited-edition shoes
Nike is the latest company to join the augmented reality craze. The sportswear giant has started using the tech to sell limited-edition kicks through its SNRKS app, with the system's first drop being the Nike SB Dunk High Pro "Momofuku," a model designed in collaboration with renowned chef David Chang. To unlock these sneakers in the application, all you have to do is go to the product page, tap on a GIF and then point your camera at a menu of Chang's Fuku restaurant in New York City. (It doesn't have to be a physical one, so don't worry about having to make the trip if you're not in The Big Apple.)
Adidas will sell more shoes partially made with ocean trash
In honor of tomorrow's Earth Day celebrations, Adidas is unveiling yet another collaboration with Parley, an organization that focuses on protecting oceans from being polluted. This includes three new models of its flagship running shoe, the original Ultra Boost, Ultra Boost Uncaged and Ultra Boost X, all of which feature a Primeknit upper made mostly (95 percent) from marine plastic debris. Adidas says about 11 bottles of plastic were used for each shoe, with the set being part of the company's overall commitment to sustainability. All in all, Adidas plans to make at least one million more pairs like these by the end of 2017.
Adidas Futurecraft 4D shoes: The fourth dimension is hype
Adidas is getting serious about turning its 3D-printed concepts into consumer products. Last week, the sportswear giant revealed Futurecraft 4D, a sneaker designed partially with a manufacturing technology called Digital Light Synthesis, which creates 3D objects by mixing light and oxygen with programmable liquid resins. According to Carbon 3D, the Sillicon Valley firm who developed it, this process is capable of making "durable, high-performance" 3D parts, unlike other conventional 3D printing methods. In this particular case, that was used to make and shape the shoe's midsole, while the upper is made out of Adidas' Primeknit material.
Adidas Futurecraft 4D starts a new era of 3D-printed shoes
Adidas is back with another sneaker based on a 3D-printed midsole, but this time the company says it's moving even closer to mass production. The Futurecraft 4D shoe will be the first one using Carbon's "Digital Light Synthesis" process. The Silicon Valley company's tech creates 3D items by blasting liquid with light, which Adidas says will allow it to operate on "a completely different manufacturing scale." The shoes themselves have a slightly different midsole than their predecessors too, matching last week's leaked model with a midsole that protrudes horizontally, increasing the visual 3D effect.
Reebok will introduce plant-based sustainable shoes this year
While others try shoes that lace themselves or have 3D printed soles, Reebok will have "plant-based" footwear on shelves this year. Adidas already sold a sneaker produced from ocean-plastic, but Reebok's "Cotton + Corn" push is focused on shoes that are made from sustainable, growing materials, that can even be used as compost after they're worn out.
Under Armour's latest $300 3D-printed sneaker arrives March 30th
Last year Under Armour debuted a limited run (96 pairs) of Architech shoes with a 3D-printed midsole, and now it's continuing the line with the Futurist. Once again, that 3D printing is used to create a "dynamic lattice network" for cushioning but this time it's matched to a compression lace system that adds an external sleeve with a zipper and a UA SpeedForm upper for a very secure fit. Its "heel stability solution" is supposed to be steady enough for strength training, but versatile enough for whatever workout you're willing to attempt in this limited edition $300 sneaker.
Why do Instagram and Twitter want me to buy fake Yeezys?
It's not rare for me to come across ads for counterfeit goods, particularly as I'm browsing Instagram or Twitter. And although I don't have a Facebook account, I live with someone who does and know that's an issue there as well. Targeted advertising, the kind that knows exactly what brand of sneakers and streetwear I'm into, is the least of my worries here. My problem is the fact that Twitter and Facebook (which owns Instagram) are approving sponsored posts from retailers selling counterfeits. I know better, but there are many who may fall victim to these sorts of scams.
These connected shoes could help you run faster, smarter and more safely
Power laces and 3D-printed materials aren't the only things shaping the future of footwear. If Sensoria and Vivobarefoot have their way, people could soon be wearing shoes packed with tech to help them run faster, smarter and more safely. Here at CES, the companies revealed a pair of concept sneakers that feature two removable chips and four pressure sensors near the heel area. Not only can the system measure speed, pace and track you via GPS, but it's also smart enough to learn your stride rate and foot-landing technique.
