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Should Apple have advertised during the Super Bowl?
Mashable's Lance Ulanoff raises the question of whether Apple should have advertised during Super Bowl XLVI. He points out that 28 years after the debut of the "1984" commercial that Apple sat on the sidelines and allowed its rivals to mock it during the most-watched show in U.S. television history. "By not appearing at the Super Bowl, Apple is letting its competition frame the discussion. Founder and former CEO Steve Jobs, who died months before the Samsung ads started airing, would likely have wanted to create some sort of counter attack. He was, after all, the chief architect of the Macintosh and the remarkable first ad promoting it," Ulanoff argues. Jobs also knew when to back away and let the buzz build. Right before the Super Bowl, Tested posted a look at the same sort of ads that aired during the game from the iPhone's competitors, as well as other offerings. The ads are fun to watch, Ryan Whitwam points out, but they don't represent the product well. Even in the much-touted Super Bowl ad, the Galaxy Note spends seconds on screen. Instead, you get a huge street party with a chorus and dancers. Apple's iPhone ads, by contrast, show off how the phone works. This is what makes people want one, Whitman said. I agree with Whitman. The ads are eye-catching in the way that Apple's "1984" ad was 28 years ago, but times have changed and people are a lot more savvy when buying tech now. Apple now has the winning strategy of showing off what their devices can actually do, and that pulls in the sales. Plus, Apple particularly isn't hurting in the sales department. They needed the Super Bowl in 1984. They don't need it now. %Poll-73444%
iPads invade Super Bowl parties
I've talked quite a bit before about the growing "second screen" phenomenon, where iPads and other mobile devices are used as a second screen while either working on another computer or watching television. And with the biggest event on television yesterday, there was likely a lot of "second screen" viewing going around. ZDNet's James Kendrick says his was one of three iPads around the coffee table at his Super Bowl party, and with tens of thousands of tweets per second going out during the most interesting parts of the game, Kendrick's experience was undoubtedly not unique. Car maker Chevrolet actually participated in the event with the Chevy Game Time app, which not only posted ads available on the iPad the second they went live on the TV, but also offered up contests and more interactivity during the show. And the NFL and NBC famously streamed the whole event live on the Internet for the first time this year -- while I didn't get a chance to pull the game up myself yesterday, I heard a few people say that it was in fact available to stream on the iPad. The commercials weren't available on the stream, though, so it'll probably be a few years before people learn the stream is out there, and before it becomes a better substitute for the TV experience. Still, the Super Bowl certainly showed off a few major trends that we're seeing in entertainment consumption lately. Apple's devices especially are providing ways for both consumers and brands to interact and extend the "watching" experience, even outside of a standard TV broadcast.
Samsung insults iPhone owners with Super Bowl ad touting oversized stylus phone
Samsung USA has been on the warpath against Apple fans lately with a series of ads that show bored, desperate people standing in line for Apple's next product while happy hipsters show off their Android-powered Sammy devices. During yesterday's Super Bowl, the company took the gloves off with a regionally-focused ad touting the new Samsung Galaxy Note. The ad, estimated to cost Samsung a whopping US$10.5 million in air time alone, follows the same theme as the others in the campaign. As in the previous ads, what appear to be Apple customers are standing in line waiting for a new device when a happy Galaxy Note user wanders up and the crowd drops everything as the scales fall from their eyes and they see the error of their ways. According to the book of Samsung, what iPhone users really want is a huge phone that uses a stylus. Yes, you read that correctly. The 5.3" Galaxy Note, in homage to the Palm Treo and a handful of Pocket PC Phones from the early 2000s, comes with a stylus that you can lose after you get Chicago Bears linebacker Brian Urlacher's autograph. Your chances of losing the stylus are probably pretty good, since most people lack pockets that are large enough to hold the Galaxy Note comfortably. I'll leave you with this final quote from Steve Jobs: "If you see a stylus, they blew it."
Super Bowl 2012 Ad Roundup: Galaxy Note, Hulu Plus, Best Buy and more
By now, we've become accustomed to the circus of elite advertising that takes place during America's biggest game, and this year was no exception. Last night's Super Bowl made room for over 50 commercials during its air time, some of which included the likes of Samsung's whopping Galaxy Note, the usual Go Daddy domain teasers, a bit of Best Buy "innovation" and the Hulu Plus Mushy Mush campaign, just to mention a few. Needless to say, we put together a small collection of some we believe you might enjoy, so take a virtual jump past the break to catch the big-ticket advertising in action. You can also find the rest of the ad pack at the source link below.
The Queue: G-Men
Welcome back to The Queue, the daily Q&A column in which the WoW Insider team answers your questions about the World of Warcraft. Mathew McCurley (@gomatgo) will be your host for today. I don't think I need to say anything other than the fact that it was a really good game. Sorry, Brady. exogenesis. asked: "I did the Love is in the Air bosses this morning - and the necks that dropped were not upgraded. Is this intentional, or a bug?" This is intentional. Remember, the Cataclysm expansion released at the beginning of December, with Love is in the Air launching with an updated form in February 2011. At the time, these ilevel 346 necks were a huge boon to players who were still slogging through Cataclysm heroics at the opening of the expansion, some of the hardest casual content Blizzard has ever released.
Five apps for Super Bowl Sunday
The Super Bowl is just around the corner which means it's time to get ready for the big game between the New York Giants and the New England Patriots. Rather than our usual five apps, I couldn't contain myself and, instead, put together five categories of apps that'll set you up nicely for food, football and fun this coming Sunday. Official NFL and Team Apps if you want to learn more about the Patriots's offense and the Giants's defense, then you should download each team's iOS app. The Giants have a free app for the iPhone, while the Patriots have chosen to go iPad-only with a magazine-style app. The Patriots Football Daily app has a free 7-day trial followed by a paid subscription. The NFL also has a suite of apps to commemorate the game. Each Super Bowl XLVI app is filled with statistics, images and more about current and past Super Bowl match ups. Party Prep and Post-Game Pictures The best part of the game (besides the commercials) is spending it with family and friends. You can use Red Stamp to prepare your guest list and send out party invitations. Once you know who is coming, you can use 170,000+recipes from BigOven to start cooking for your crowd. When the party is over, you can use Pic Collage to assemble your pictures and share them with your party attendees. Social Apps That'll Let You Share The Game Part of the fun of the game is sharing it with others. Now that social apps are a dime a dozen, you can share your thoughts and comments with the world, not just your friends in the room. Besides Facebook and Twitter, you can use Football Connect to play along with the game and talk trash with your friends. If you want to know what other NFL Pros are saying about the game, then check out NFL Pro Tweets which will give you a stream of tweets from players who are watching from the sidelines. There's also IntoNow, a social app from Yahoo that gives you content exclusively for the game while tracking the TV broadcast. The app includes a StatTracker, a way to share the play-by-play action and a sports news feed from Yahoo. If you tag the Super Bowl using the IntoNow app and watch the Pepsi Max ad, you can enter the Pepsi MAX for Life sweepstakes. Apps For Watching and Listening To The Game For the first time, the NFL will stream the Super Bowl over the internet. If you're a cord cutter, you'll finally be able to watch the game on your MacBook Air. If you're going to be mobile, then you'll want to download Pro Football Radio Live. You won't be able to watch the game, but the app will let you listen to it live. If you are a Verizon Wireless customer, you can download the NFL Mobile app. It's free to download and requires a US$3 daily or $10 monthly subscription to watch the video streams. The Super Bowl will be broadcast live over Verizon's airwaves on Sunday, so make sure you have the app, an Internet connection and some cash to watch the game. Football-Themed Games While you wait for the big game, you can fill your time with football-themed games like Pocket Passer QB, a natural football throwing game with several fun mini-games. If you prefer to be a kicker instead of a quarterback, then NFL Kicker might fit the bill. It's a flick-style game that lets you hone your field goal kicking skills. Lastly, there's NFL Pro 2012 from Gameloft, a full-fledged football game that lets you become a gridiron champion.
Steve Jobs inspires Best Buy's Super Bowl ad
Last year when Best Buy was planning its Super Bowl ad, the retailer's US marketing chief, Drew Panayiotou had a revelation. Instead of getting a music or movie star for the commercial, Panayiotou suggested the company focus on Silicon Valley innovators. According to Bloomberg, he was inspired by Steve Jobs and all the tributes that came out after the Apple head passed away. The ad won't be about Steve Jobs, but it will include other tech innovators like Kevin Systrom of Instagram and Philippe Kahn, the man credited with taking the first camera phone picture. The Best Buy ad will appear in the first quarter of the February 5 game during the third commercial break. It will share the spotlight with an Anheuser Busch InBev beer commercial and an M&M candy ad. I love geeky commercials like this and will be watching for it on Sunday, how about you?
Totally blow out the big game! Super Bowl XLVI
With Super Bowl XLVI finally upon us all the pretenders have been shaken loose, leaving only the New England Patriots and New York Giants to compete for the NFL championship this weekend. While we're sure Indianapolis is lovely in February, we prefer to enjoy the game from the comfort of home where there's conveniences like affordable refreshments, central heating and of course our full loadout of equipment including HDTVs, computers, tablets and phones. Whether you're already set with equipment or are scouring the shelves looking for a new television in time for game day, we're back again in time for the 2012 game with a few suggestions to make sure you're getting the most out of what you've got -- feel free to drop in your own tips, chili recipes and the like in the comments below.Update: We've added a few more HDTV deals from Samsung, Sears and Westinghouse, you'll find links after the break.
Three COWs descend on Lucas Oil Stadium, courtesy of Verizon Wireless (video)
When you think of Super Bowl Sunday, many images likely come to mind: malty beverages, nachos, high-budget commercials and -- oh, yeah -- football. Even amongst us mobile fanatics, however, cellular coverage rarely crosses the mind. Fortunately, that's not how Big Red rolls. The company has brought three of its LTE cell-on-wheels rigs to Indianapolis in anticipation of the Big Game, which is expected to draw 85,000 attendees. Amongst other things, Lucas Oil Stadium is now wired to the teeth with $69 million in Verizon gear to ensure that all subscribers will be able to tweet along with each touchdown, fumble and botched call -- like the Giants / Packers game, for instance. In addition to the COWs, the equipment includes 400 mobile antennas inside the stadium to carry voice and data, along with 600 WiFi stations to support a total of 28,000 simultaneous connections. The folks at GottaBeMobile have an excellent spread of how all this came together, but if you're more of the visual type, you'll find a quick video after the break.[Thanks, Josh]
NFL to stream the Super Bowl to iPhone, iPad apps (Updated)
Update: As commenters have pointed out, this is for iPhone users on Verizon ONLY. Pity. I'm excited about this one, both for what it is, and for the potential of what it could be. The NFL has decided, in a (rare?) move of generosity, to stream the Super Bowl broadcast out to its mobile device apps, including the official NFL app on the iPhone and iPad. The stream on the app will actually have more information, including more camera angles and live stats on it, than the official television broadcast, and of course it'll be available in places that people without a normal television setup might not reach. The NFL has already provided some games for streaming, but this February's Super Bowl (and also the Pro Bowl) will likely be one of the largest potential audiences the apps could yet reach. I think this is awesome -- I don't have an HD cable set up any more (instead, I use Netflix and Hulu for my television content), and so, at the bare minimum, this gives me a way to watch the game officially. But even more than that, I'll probably be at a friend's house to watch the proceedings anyway, and this means that we'll have second screen access through my iPad to more information, stats, and live updates as the game goes on. That means more engagement for the NFL, not to mention more places to sell more ads, and create more revenue on what's already one of the most profitable broadcasts around. In short, this is a great move, not only for us the NFL's consumers, but for the network itself. I'll bet that we'll see some very surprising stats after the game in February on just how many people tuned in this way. Given how popular "second screen" content is getting, I think this will do very well.
Super Bowl to be streamed online and to Verizon phones for the first time
It looks like you'll have a few more viewing options than usual at your next Super Bowl party. The NFL announced today that the Super Bowl, plus wild card Saturday and the Pro Bowl, will all be streamed online for the first time on both the NFL's and NBC's websites. Mobile users will also be able to get in on the act, albeit only if they have a Verizon smartphone with the NFL Mobile app. What's more, those broadcasts will also give viewers access to quite a bit more than old-fashioned TV watchers have access to, including multiple camera angles, in-game highlights, and live stats. No word if the streams will include ads.
NFL renews TV deals with CBS, Fox, NBC for nine more years, money reportedly involved
Yeah, the NFL's really great and everything, but you know what would make it even greater? More. Money. Fortunately for Roger Goodell & Co., that's exactly what the league is due to receive, thanks to a slate of TV deals signed last week. The agreements, set to go into effect at the end of the 2013 season, effectively renew the NFL's current agreements with CBS, Fox and NBC, extending the league's TV contracts for a "record-setting" nine extra years. Not surprisingly, the deals will also funnel some extra pocket change through the NFL's coffers -- which will of course be coming from you, if you're subscribing to cable or satellite TV. Currently, the three networks pay a combined $1.94 billion in annual rights fees, but according to the LA Times, the league will now receive an average of $3.1 billion per year, as stipulated under its renewed agreements. In a statement, Commissioner Goodell said the deals underscore his league's "unique commitment to broadcast television," with CBS Chief Executive Leslie Moonves adding that his network will benefit from the NFL's "terrific, exciting programming," and from the consistently high ratings that "no other franchise delivers." The agreements, which come just a few months after the NFL inked a comparatively lucrative deal with ESPN, will also allow for the league to shift games between CBS and Fox, in order to bring "regional games to wider audiences." Each network, moreover, will air three Super Bowls over the course of the nine-year contract, continuing the rotation currently in place. Tebow past the break for the full PR.
Filmmaker says Motorola's Super Bowl ad bears some striking similarities to his short film
He's not going as far as to say that Motorola (or its ad agency) blatantly swiped his idea, but L.A.-based filmmaker Mike Sarrow thinks that the company's recent Super Bowl ad bears a few too many similarities to one of his short films to simply let slip by without a comment. That film, "Do Not Disconnect," was shot back in 2009 (and shopped around for a few years prior), and involves a world filled with "drones" wearing white earbuds who are oblivious to the real world around them and incapable of human interaction. Now, that in and of itself obviously isn't the most original of ideas, but Sarrow notes that there a few "striking" similarities beyond the general concept between the ad and his short film, particularly when it comes to the ending (which we won't spoil for you here). Adding a bit of meta-ness to the whole thing is the fact that Motorola's ad is of course a reference to Apple's famous "1984" commercial, and we all know Apple is no stranger to accusations that it's borrowed some ideas for its ads. Contrary to what you might think, however, Sarrow isn't seeking any compensation from Motorola (or even an attribution), he just wants people to see his film and make up their own mind. Judge for yourself after the break.
Super Bowl 'Rio' commercial reveals secret behind Angry Birds easter egg
Last night's blockbuster football contest might not have featured the most hee-larious advertisements in all of Super Bowl history -- but you can't say they weren't rewarding. Take, for instance, the trailer for 20th Century Fox's Rio, which featured a split-second image of one of the avian protagonists of Angry Birds, as well as the numbers "13-12." A few of the game's more dedicated players have cracked that riddle -- firing off the birds in a specific sequence and direction on said stage unlocks a special, Super Bowl-themed level, provided you've updated to the most recent version of the game. Check out a video after the jump to see how the bird-firing maneuver is properly executed. Also, we'd like to see more video game easter eggs in television commercials, please. Trust us, ad executives, it's good for you too -- we must have watched that freaking Rio commercial like, twenty times now.
Best Buy Buy Back becomes official, free through February 12th
Best Buy's gadget repurchase program has become official during the Super Bowl, courtesy of a silly commercial starring Ozzy Osbourne and Justin Bieber. The ad's actually a lot less cringe-inducing than it might have been, though the content of the program still doesn't seem to make much fiscal sense to us. You have to buy into it at the time of purchasing a gadget -- that requirement is set aside until this Saturday as a sort of grace / enticement period -- and Best Buy depreciates at a very aggressive annual rate, arguably cutting more of your trinkets' value than the incumbent options like online auction sites. Skip past the break to see the two gentlemen at opposite ends of their careers selling their souls to the almighty dollar, along with Best Buy's full press release and Buy Back Program details.
Sony Ericsson makes Xperia Play official in Super Bowl commercial, full launch coming February 13th
Sony Ericsson has finally stopped teasing, winking, and nodding knowingly and has just come clean -- the Xperia Play is most definitely real and it'll be one of the first devices announced at this year's Mobile World Congress in Barcelona. We're treated to a date and time, February 13th at 6PM GMT, a pair of full frontal shots of the Gingerbread-running, gamepad-wearing smartphone, and the full version of that creepy ad we saw for it a couple of days back. Missed it on the Super Bowl? Scope it out after the break. P.S. - Missed our coverage of Super Bowl Media Day? Catch up here!
Motorola's Xoom Super Bowl commercial tips hat to Apple's '1984' spot (video)
We saw it teased right around 48 hours ago, and now Motorola's full Xoom Super Bowl ad is out and about for the world to see. It aired just moments ago during Super Bowl XLV, and it's fairly obvious where it took inspiration. It's easily one of the best tech spots we've seen in quite some while, and as much as Motorola has been hyping its Honeycomb-based superslate, we'd say it better sell quite a few to recoup what it's already lost in marketing -- even at $800 a pop, it'll still take a boatload. The real question, however, is this: will today's America even get it? Hop on past the break and mash play if you missed out. P.S. - Missed our coverage of Super Bowl Media Day? Catch up here!
In Arlington, TX? Try the official Super Bowl app
If you happen to be in Texas for Super Bowl XLV, it's worth your time to download the official app for the Super Bowl. While you could cobble together the same functionality from Google Maps, Yelp and a few other apps with food, travel and event info, why bother? The Super Bowl app is free and offers some pretty useful information. First, you will want to be on Wi-Fi for the initial opening of the app, as it will download all the mapping info on first run. After that, you'll have a 3D map of Cowboys Stadium in Arlington and buttons that will highlight area events, places to eat and more. You can use two fingers to rotate your 3D view, but the 3D is a bit of a gimmick, and this is no GPS app. Points of interest are filled with live data, and I found the Super Bowl events to be interesting, as you'll want to find real, live parties before, during and after the game. There's also a usable search tool, which you can see in the gallery -- I used it to find local pizza places. Be sure to pull down menus for Dining, Nightlife, Shopping and Entertainment to see what's open at a given hour, or sort by price. You can tap on certain buildings to see what's there as well. During the game, when you're actually at the stadium, you can "enter" the 3D stadium to see gate, elevator and restroom locations. If you aren't in Texas for the game, check out our apps for planning a Super Bowl party.
Super Bowl ad to contain hidden Angry Birds level code
If you're just hanging out playing Angry Birds in the living room while the Super Bowl is on, be sure to look up while the commercial for the animated film Rio is playing. Hidden in the ad will be a code for a downloadable Angry Birds levels (though it's not been specified if it will be compatible with all versions of the game.) Users who find the code in the ad (which will be available on YouTube later), and then complete the level will be entered to win a trip to the March 22 premiere of Rio -- the same day the Angry Birds Rio promotional game is released. No details about the level itself have been released, but we can confirm it involves slingshotted spheroid birds launched at rickety structures.
Motorola Super Bowl ad pokes fun at Apple users
The Super Bowl means elaborate and expensive TV ads. I think there's a football game, too. This year, Motorola will poke fun at iPhone users with a commercial for the Xoom that features homogenous, mindless drones who all look alike and use the same chuck of hardware. The standout -- a handsome young gentleman using the Xoom -- is even reading Orwell's 1984. Sound familiar? It's an obvious poke at Apple's 1984 ad (which aired during a Super Bowl) that prompted mindless business machine users to break from the pack and use a Macintosh. You can view a teaser after the break and watch for the full thing on Sunday.
