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Filmmaker says Motorola's Super Bowl ad bears some striking similarities to his short film

Donald Melanson, @donmelanson
February 14, 2011
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He's not going as far as to say that Motorola (or its ad agency) blatantly swiped his idea, but L.A.-based filmmaker Mike Sarrow thinks that the company's recent Super Bowl ad bears a few too many similarities to one of his short films to simply let slip by without a comment. That film, "Do Not Disconnect," was shot back in 2009 (and shopped around for a few years prior), and involves a world filled with "drones" wearing white earbuds who are oblivious to the real world around them and incapable of human interaction. Now, that in and of itself obviously isn't the most original of ideas, but Sarrow notes that there a few "striking" similarities beyond the general concept between the ad and his short film, particularly when it comes to the ending (which we won't spoil for you here). Adding a bit of meta-ness to the whole thing is the fact that Motorola's ad is of course a reference to Apple's famous "1984" commercial, and we all know Apple is no stranger to accusations that it's borrowed some ideas for its ads. Contrary to what you might think, however, Sarrow isn't seeking any compensation from Motorola (or even an attribution), he just wants people to see his film and make up their own mind. Judge for yourself after the break.







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