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In Japan, Toyota has a history of tapping classic Japanese role-playing games to sell its latest vehicles. The company has previously used the music from Dragon Quest and Monster Hunter in its TV ads, and now it's leveraging Final Fantasy to promote the petite Aqua Urban-X (known as the Prius C in...

May 20th 2015 at 6:41am 0 Comments
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Targeted advertising isn't a new concept, and Spotify is looking to examine your playlist habits before serving up those messages. The streaming service offers a library of curated mixes based on genre and mood, and eager advertisers can now leverage a listener's state of mind to sell their produc...

April 17th 2015 at 12:42pm 0 Comments
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If you live in the UK, you've probably seen Facebook's new "Friends" ads on TV or the London Underground. They're refreshingly simple and focus on what the goliath social network was originally designed for -- staying connected with the people that matter most in our lives. However, soon you might...

April 16th 2015 at 7:22am 0 Comments
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Google announced YouTube's Music Key streaming subscription last fall, and an ad-free video service is also said to be on the way. Bloomberg reports the paid plan that nixes those pre-roll advertisements will launch before the end of the year, citing a source familiar with the project. The company...

April 8th 2015 at 6:26pm 0 Comments
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"There's a lot of synergies between the Tinder audience and the audience we're looking for," said Bud Light's Director of Marketing to Ad Week. And for that reason it's selecting 1,000 swipe-righters -- although you can also enter through Twitter and Facebook -- to party in their fictional town of...

April 3rd 2015 at 5:17am 0 Comments
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If you're looking to post multiple photos to Instagram at once, you have to employ another app to create a grid of snapshots. Well, that's about to change... for brands. The filter-driven app announced today that "carousel ads" will soon appear in your feed, allowing companies to post multiple ima...

March 4th 2015 at 3:14pm 0 Comments
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"Konami's latest coin-op hit bursts onto your computer screen. Beyond infinity lies the evil galaxy dominated by the forces of the despotic Salamander. A hero must persuade his compatriot to join him on a journey into hell and beyond. To defeat this devil they most overcome forces mankind cannot p...

February 26th 2015 at 8:40am 0 Comments
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Kazam is hardly a well-known smartphone brand in the UK, and that's unlikely to change any time soon if its ads are being pulled from TV. After a series of complaints, Britain's Advertising Standards Authority (ASA) has banned an ad for the company's Tornado 348 handset, ruling that it objectifies...

February 25th 2015 at 12:40pm 0 Comments
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Weird Al Yankovic has spent over 40 years skewering pop culture through song, and endearing himself to nerds of all stripes in the process. What, then, is next on his list of things to do? Pushing swag for Radio Shack, apparently. The Honorable Mr. Yankovic popped up in a new ad for the downtrodde...

November 13th 2014 at 9:59pm 0 Comments
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Remember that wonderfully oddball Mercedez-Benz Japan commercial that accompanied the OMG GLA DLC Mario Kart 8 revelation? You know, the one with the hard-as-nails, real-life Mario climbing out of the GLA all super-cool before walking into a Goomba? No no, you didn't dream that, it really happened....

November 12th 2014 at 8:00am 0 Comments
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There's been a bit of speculation as to what moniker version 5.0 of Google's mobile OS would take on when it arrives this fall. In a new promo video, the Android faithful are taunted with possibilities like Lemon Meringue Pie, Lemon Drop, Lady Finger and Lava Cake. Oreo is mentioned as a dark hors...

October 14th 2014 at 5:15pm 0 Comments