Post Thumbnail

Apple is investigating potential MacBook Air WiFi issues, according to 9to5Mac. The website reports that Apple Store Geniuses were recently given the following directive: In the United States, Apple Geniuses and Advisors should capture MacBook Air (13-inch, Mid 2013) and MacBook Air (11-inch, Mi...

June 25th 2013 at 1:00pm 0 Comments
Post Thumbnail

Gizmodo has gotten its hands on an Apple internal training manual for its retail Geniuses, and it's just as Apple-like as you'd expect it to be, complete with very structured, high level how-tos for creating and pushing the always unique Apple brand. It all makes sense, really: Apple is now the...

August 28th 2012 at 8:00pm 0 Comments
Post Thumbnail

You've seen the Geek Squad with their fancy Volkswagens, spiffy ties and shiny, orange buttons. You've also seen the Apple Geniuses walking around with their crisp T-shirts, swell ID badges and all that knowledge. They're both cool (for professional nerds), but who's happier? According to Glassdoor...

September 9th 2008 at 9:00am 0 Comments
Post Thumbnail

As we all well know, Apple tends to be a rather secretive company and this extends to their retail operation procedures, etc. Nonetheless, many of us have wondered what it takes to become an Apple Genius, those black-shirted folks manning the Apple Store's most distinctive feature. Well, Apple emplo...

June 2nd 2007 at 12:30pm 0 Comments
Post Thumbnail

Popsyndicate has an article today detailing the "Confessions" of a Mac Genius, aka a guy who worked at an Apple Store doing tech support. The guy had quite a lot to say. Here are a few highlights: Make your support appointments in advance. "Get a clue. Make your Genius Bar appointment in advan...

December 8th 2006 at 3:30pm 0 Comments
Post Thumbnail

I have been enjoying the 'Pure Genius' column over at Mac Geekery since they started running, and the most recent column is no exception. If you have ever wonder how much Apple Store employees know about upcoming products wonder no more (the answer is little to nothing). As always, misbehaving custo...

April 14th 2006 at 2:30pm 0 Comments