Applegenius

08.29.12
Apple brings Specialists online in four countries, lets us ask questions before we buy
08.29.12

Apple brings Specialists online in four countries, lets us ask questions before we buy

Apple's latest tweak to its online store has now included a real-life genius Specialist that you c...

By D. Cooper,   08.29.12
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08.28.12
How to be an Apple Genius: A look inside the manual
08.28.12

How to be an Apple Genius: A look inside the manual

Gizmodo has gotten its hands on an Apple internal training manual for its retail Geniuses, and...

By M. Schramm,   08.28.12
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06.25.12
Servicing MacBook Pro with Retina display requires special classes and test
06.25.12

Servicing MacBook Pro with Retina display requires special classes and test

It's no secret that the MacBook Pro with Retina display is a difficult machine to service. Now it...

By S. Sande,   06.25.12
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09.30.09
Apple Genius says 30 percent iPhone call drop rate is average in New York
09.30.09

Apple Genius says 30 percent iPhone call drop rate is average in New York

To be sure, a certain number of dropped calls are to be expected when you're dealing with the wonde...

By D. Melanson,   09.30.09
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09.30.09
Apple Genius says 30 percent iPhone call drop rate is average in New York
09.30.09

Apple Genius says 30 percent iPhone call drop rate is average in New York

To be sure, a certain number of dropped calls are to be expected when you're dealing with the wonde...

By D. Melanson,   09.30.09
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09.09.08
Nerd grudge match: Geek Squad vs. Apple Genius
09.09.08

Nerd grudge match: Geek Squad vs. Apple Genius

You've seen the Geek Squad with their fancy Volkswagens, spiffy ties and shiny, orange buttons. You'...

By D. Caolo,   09.09.08
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06.02.07
The inside story on Apple Genius training
06.02.07

The inside story on Apple Genius training

As we all well know, Apple tends to be a rather secretive company and this extends to their retail o...

By Mat Lu,   06.02.07
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12.08.06
Apple "genius" speaks out
12.08.06

Apple "genius" speaks out

Popsyndicate has an article today detailing the "Confessions" of a Mac Genius, aka a guy who worked...

By E. Sadun,   12.08.06
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04.14.06
How Apple geniuses find out about new Apple products
04.14.06

How Apple geniuses find out about new Apple products

I have been enjoying the 'Pure Genius' column over at Mac Geekery since they started running, and th...

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