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Market research firm Harris Interactive, which annually measures the public perception of corporate brands in various ways, has awarded Apple repeat Brand of the Year in three categories in the Harris Poll EquiTrend ranking for 2013. Apple ranked highest in the computer, tablet and mobile phone ca...

July 26th 2013 at 9:30am 0 Comments
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Harris Interactive takes an annual public opinion poll on corporate brands, determining which companies have the best -- and worst -- reputations in the eyes of the public. This year, Apple jumped to the top of the heap and is considered to have the best image of any American company. Just last ye...

February 13th 2012 at 1:00pm 0 Comments
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We had a feeling something was up with the results of the recent Harris Poll and it looks like we had good reason. No one is trying to say that the folks that conducted the poll had a Red agenda or anything, it is just like Adams research puts it when talking about consumer polls in general, "you ca...

June 25th 2009 at 8:09pm 0 Comments