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Got some time to kill at the office today? Steal some heavy weight paper from the supply closet and print out your very own Cubee cutouts of Mac and PC. The cutouts are designed by Jay Hauf, and they work best when you download the 1482 x 1173 versions and print them on heavy stock letter paper....

April 27th 2010 at 12:00pm 0 Comments
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digg_url = 'http://digg.com/microsoft/New_Microsoft_Laptop_Hunters_ad_says_Macs_are_for_kids'; Microsoft's latest installment in its popular series of ripped-from-the-headlines, "real America" style 'puter-buying adventures follows a mom and son duo -- Lisa and Jackson. We learn during the commerc...

April 9th 2009 at 10:34pm 0 Comments
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The Apple / Microsoft ad war keeps escalating -- while Apple continues to insist that John Hodgman is the human representation of all PCs, Microsoft is taking its populist approach to the streets. Very specific streets, actually -- it's placing "I'm a PC" recording booths outside of Apple stores, l...

October 31st 2008 at 1:29pm 0 Comments

After canning Seinfeld, Microsoft is now starting stage two (planned all along, they say) of their campaign with a new series of I'm a PC ads by the Crispin, Porter + Bogusky ad agency. As is clear from the John Hodgman look-alike at the start of the ads, they're supposed to be a direct response t...

September 19th 2008 at 3:00pm 0 Comments
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Microsoft started airing its new "I'm a PC" advertisements on TV this evening, giving Mr. Seinfeld a bit of a rest while it faces Apple's campaign head-on. It's very touching "we are the world" kind of stuff: smug-free, heart-string-tugging and so forth, but basically it boils down to 100 points fo...

September 18th 2008 at 11:01pm 0 Comments
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Initially I found those Get a Mac commercials charming, but after a while I started to wonder why Apple chose to make the intellectual and funny guy represent the PC and the annoying dork represent the Mac. What twisted logic was used there? Anyway, I'm a fan of John Hodgman's work on The Daily Show...

October 6th 2006 at 12:00pm 0 Comments