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Netflix streaming user profiles to launch this summer, make account sharing easier
Ask Netflix Vice President of Product Innovation Todd Yellin what makes the streaming giant special, and he'll start telling you about algorithms, test groups and suggestion engines. "It's the revolution of TV," he explained to us at E3. "They used to send out a TV show and then they'd have no freaking idea who was watching it, how much they were watching ... it was just Nielsen diaries." A woefully inaccurate way to track content consumption, Yellin suggested. Netflix, on the other hand, can tell what folks are watching, when they are watching it, for how long and even on what device. Netflix uses all this information to offer users extremely specific suggestions and categories based on their recent use. The problem is, many families share a single account, and all their different tastes mix into a nonsensical mess. "You and your wife might have very different tastes," Yellin explained. "Why can't you have a profile, and she has a profile?" Separating the users on the family account would allow each user to get tailored suggestions based on their personal viewing experience. "We're finally launching it this summer." Yellin pulled out an iPad, and showed the user-based sorting in action. It's pretty simple: loading up the app offers the user a one touch choice between profiles, which then drops into that person's tailored Netflix experience. Profiles can be aged locked, ensuring that profiles for children will only load up Netflix's kid hub -- fitting, since jumping between profiles is very similar to the firm's existing parental control solution. All in all, it seemed to be a very lightweight and pain free experience. The feature might not be useful for every Netflix user, but it sounds like a boon for families with wildly different tastes in content.
Netflix streaming most dominant on HDTVs, more than double PC and tablets
As it turns out, the general public -- even us heathens who've cut the cord -- like watching video content on televisions rather than monitors. A stat chart culled from The NPD Group's, "Connected Intelligence Report, Application & Convergence" revealed the latest US-centric news on Netflix Instant usage; it puts HDTV use far above that of more traditional platforms like PCs and laptops. Averaged across age groups, 40 percent of people using Netflix Instant in the US are doing so on HDTVs, while just 14 percent are going through computers (both desktops and laptops). That's not just Smart TVs, but also, "another device connected to the TV" -- so that's game consoles, streaming boxes, and software level built-in streaming. A mere 13 percent are using the service on tablets, and a paltry 8 percent are streaming on smartphones (a stat David Lynch would assuredly relish). Unsurprisingly, users are primarily of the younger variety: over 50 percent of 18 to 25-year-olds make up the HDTV statistic, and that group makes up nearly a full quarter of PC folks. Of course, none of this is a huge surprise to anyone that's ever tried comfortably watching anything longer than a few minutes on a 13-inch laptop screen. Check out the full chart just below.
Netflix and Twentieth Century Fox ink deal to bring additional Instant content to Latin America, Brazil
Twentieth Century Fox and Netflix have announced a partnership that will bring additional television and movie content to avid streamers living in Latin America and Brazil later this year. Beginning on July 15th, TV mainstays -- including 24, Prison Break, Bones and Glee -- will be available via the movie rental company's Instant service in the aforementioned geographies. What's more, Twentieth Century's classic films division will add several movie titles, including cult-classics like Office Space and Wall Street, to the streaming menu. If you currently reside in Latin America or Brazil and are itching to know more, mosey on past the break and have a look at the full press release.
