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While we're watching our favorite shows in HD, it's easy to forget that they live and die by ratings, and those ratings aren't always collected with the latest technology. In an effort to improve the sample size and accuracy of ratings for local TV channels, Nielsen is starting to roll out a hybri...

July 22nd 2012 at 1:40pm 0 Comments
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For too long Nielsen ratings have dealt with TV commercials and web ads as completely separate entities. Episodes of your favorite show streamed through a service like Hulu or from the channel's website often didn't get factored into the pricing and sales of television ads, and vice versa. That is...

March 22nd 2012 at 5:32am 0 Comments
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Nielsen crunched Q4 numbers today, and the results will likely have Apple analysts jumping up and down. The findings, focused on those who've purchased a smartphone within the previous three months, indicate a huge spike -- from 25 percent in October to 45 percent in December -- in iPhone purchase...

January 18th 2012 at 7:01am 0 Comments
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Nielsen's just released their anxiously awaited "State of the Video Gamer" report, and while it's a real page-turner, there aren't exactly any surprises in store for readers. Conducted in December of 2008, Nielsen investigated use of the three major consoles -- the Nintendo Wii, the Xbox 360, and t...

April 8th 2009 at 7:26pm 0 Comments
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Our old friend Dave pointed us to a Newsday article discussing how iTunes essentially took NBC's The Office off the chopping block, where it was headed last year after disappointing Nielsen ratings, and catapulted it to "the Seinfeld of iTunes." If you're not a Seinfeld fan that might be meaningless...

October 31st 2006 at 7:00pm 0 Comments